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ePub Corporate Architecture: Building a Brand download

by Alejandro Bahamón,Ana Cañizares,Antonio Corcuera

ePub Corporate Architecture: Building a Brand download
Author:
Alejandro Bahamón,Ana Cañizares,Antonio Corcuera
ISBN13:
978-0393733051
ISBN:
039373305X
Language:
Publisher:
W. W. Norton & Company (October 5, 2009)
Category:
Subcategory:
Architecture
ePub file:
1790 kb
Fb2 file:
1897 kb
Other formats:
mobi rtf txt docx
Rating:
4.4
Votes:
599

He lives in Barcelona.

Corporate architecture : building a brand. Corporate architecture : building a brand. Book's title: Corporate architecture : building a brand. Library of Congress Control Number

Corporate architecture : building a brand : fashion, banking, telecommunications, automotive Choose file format of this book to download: pdf chm txt rtf doc. Download this format book. book below: (C) 2016-2018 All rights are reserved by their owners.

Alejandro Bahamon, Ana Canizares, Antonio Corcuera.

Автор: Bahamon, Alejandro Canizares, Ana Corcuera, Antoni Название: Corporate architecture Издательство: Wiley Классификация: Общественные здания: гражданские, торговые, промышленные и . Поставляется из: Англии Описание: A brand is much more than the product or service that it represents - it is a whole imaginary world custom-built for the target consumer and it often has little to do with what is being sold.

Corporate Architecture book

Corporate Architecture book. He lives in Barcelona. Books by Alejandro Bahamón.

Architecture Professional Practice Books. Canizares, Ana, Corcuera, Antonio, Bahamon, Alejandro. This button opens a dialog that displays additional images for this product with the option to zoom in or out. Tell us if something is incorrect.

Items related to Corporate Architecture: Building a Brand. Ana Canizares lives in Barcelona. Antonio Corcuera lives in Barcelona. Corporate Architecture: Building a Brand. ISBN 13: 9780393733051.

Corporate Architecture: Building a Brand Alejandro Bahamon, Ana Caizares & Antonio Corcuera 2009 The Creative Business Guide to Running a Graphic Design Business Cameron S. Foote 2009.

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How the fashion, banking, automotive, and telecommunications industries use architecture as a tool of marketing strategy.

In the fiercely competitive corporate world, brands are obliged to search for sophisticated marketing strategies in order to outshine their competitors and rise above the rest. The implementation of architecture as a marketing tool in order to “build” a corporate image is a phenomenon that in the twenty-first century has produced exceptional buildings designed by world-famous architects to elevate the status of prestigious firms through their association with iconic structures. Corporate Architecture offers an in-depth analysis of this growing trend, exploring not only the buildings themselves but also the history of each firm and its relation to evolving design concepts. Drawn from around the world, the projects documented in these pages in brilliant color photographs and in architects’ sketches, plans, and sections, are:Fashion: Prada • Christian Dior • Tod’s • Chanel • Louis Vuitton • Uniqlo • Mikimoto • Herchcovitch • GucciBanking: Borkener Volksbank • Interbank • Caja de Granada • ING • Nord/LB • FIH • Sampension A/S • VP Bank • ABN Amro • MUFG • J. Van Breda • KfWTelecommunications: Telefónica • Nortel • T-Mobile • Dogan Media Group • KPN • Vodafone • GoogleAutomotive: Bugatti • Mercedes Benz • Renault • Toyota • Ferrari • Volkswagen • Citroën • BMW • Mini 600 color photographs; 350 plans