ePub Advertising: Concept and Copy download

by George Felton

Author:

George Felton

ISBN13:

978-0131896550

ISBN:

0131896555

Language:

English

Publisher:

Prentice Hall; 1 edition (December 20, 1993)

Category:

Arts

Subcategory:

Graphic Design

ePub file:

1701 kb

Fb2 file:

1315 kb

Other formats:

doc mbr lrf txt

Rating:

4.1

Votes:

507

George Felton Graphic Design English

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Advertising: Concept and Copy, on the other hand, speaks superbly to anybody.

Advertising: Concept and Copy, on the other hand, speaks superbly to anybody. I think it's the clearest and most concise text yet produced for the advertising professional, covering all the most relevant topics without being boring or technical. It's practical, intelligent, relevant―and my secret weapon. His essays have appeared in The New York Times, Advertising Age, The Wall Street Journal, and Newsweek.

It covers the entire conceptual process, from developing smart strategy to executing it with strong ads-from what to say to how to say it.

For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns. Bravo George Felton! By Thriftbooks. com User, March 22, 2007. This book will give you a good and serious all-around the world of advertising. There's always more than one creative solution but only one strategy. And that's what this book is all about: Finding the best concept/idea for the right strategy. Bravo George Felton! 0. Report. One of the best books on advertising. com User, June 26, 2006.

Advertising concept & copy by George Felton: Word1 Establishing voice. Ruth Hannah Maldonado.

Advertising: Concept and Copy. 6 Pages · 2014 · 39 KB · 599 Downloads ·English. The surprise is the only way to new discoveries. A gallery of advertisements from around the world offers a round-up of the best and brightest. Materials for High Temperature Power Generation and Process Plant Applications. 59 MB·42,947 Downloads·New! These proceedings contain the papers covering materials for high temperature power plant.

In brief, this book shows how to find strong selling ideas and how to express them in fresh, memorable, persuasive ways.

Publisher: W. W. Norton & Company. Purchase and read your book immediately. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy

Publisher: W. Print ISBN: 9780393731590, 0393731596. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.

23 wrz 2013 - Odkryj tablicę books, tips & tricks, resources należącą do użytkownika terczewski. Zobacz więcej pomysłów na temat Infografiki, Ilustracje i Personal branding. Content Marketing Kreatywne Pomysły Nowe Książki Książki Do Przeczytania Creative Advertising Reklama Livros Październik. books, tips & tricks, resources.

Cover type: Paperback. Copying - Books that cannot be copied will show "Not Allowed. Expertly curated help for Advertising : Concept and Copy. Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits. Printing - Books that cannot be printed will show "Not Allowed. Plus easy-to-understand solutions written by experts for thousands of other textbooks.

For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns. Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.

Jwalextell

Shipped in great condition and it took less time to get here than expected. Some of the pages are bent and I found a piece of notebook paper in it with writing on it from a previous owner, but that's not a big deal. Textbook was bought at a good price and in good condition. I couldn't have asked for anything more.

allegro

I'm going to keep this forever just because it is so good, great content, and well organized. I'm not an advertising major, but I am self-employed so it provides lots of things I might not take into consideration now OR later. Great book for business people and self-employed even if you are not an advertising major.

EXIBUZYW

This book is about advertising copy, but it is so strong and clear about writing in general that every student of writing ought to own it, study it, and memorize it.

Bloodray

Very Good Resource

WtePSeLNaGAyko

I found this book very helpful. It had lots of great examples to look at as well as techniques for coming up with ads. I wish I had this book from the beginning.

Lesesshe

An excellent teaching tool filled with well-chosen examples. The book is written in a direct, natural tone that is easy to understand.

My only criticism is that the authors should have included a section on the the history of advertising.

Still In Mind

A little older, but a great quick reference for inspiration

I rated this 5 stars because the book arrived quickly and I recommend it to college students who need Advertising: Concept and Copy, Second Edition at an affordable price.

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