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by Nicholas Ind
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The Corporate Brand book. In The Corporate Brand, Nicholas Ind argues strongly for Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. In The Corporate Brand, Nicholas Ind argues strongly for a new focus on corporate brand development.
Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. A company that mismanages or ignores its image is likely to encounter a variety of problems. Reputation problems grow like weeds in a garden," Davis Young wrote in his book Building Your Company's Good Name.
Corporate imaging is about how a company is perceived in the eyes of the general public and the image that the company portrays. Since the public has no formal contact with the corporation, the company must try to convey a mental picture to the public at large
Corporate imaging is about how a company is perceived in the eyes of the general public and the image that the company portrays. Since the public has no formal contact with the corporation, the company must try to convey a mental picture to the public at large. Most of the time, the corporation will hire a marketing firm or public relations firm to help create that image. Most often a corporate image is designed to be appealing to the public, so that the company will create an interest among consumers and help generate brand equity that will translate into sales and profits.
Nicholas Ind is Director of Ind Associates, a corporate branding and communications consultancy. He is the author of several books, including The Corporate Image and Great Advertising Campaigns. This item: The Corporate Brand. There's a problem loading this menu right now.
Discover Book Depository's huge selection of Nicholas Ind books online. Nicholas Ind. 30 Jun 1990. Free delivery worldwide on over 20 million titles. Showing 1 to 30 of 32 results. 06 Jun 1997.
The Corporate Brand (Hardback). Nicholas Ind (author). This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation
The corporate image: Strategies for effective identity programmes. N Ind. Kogan Page, 1990. The company and the product: the relevance of corporate associations.
The corporate image: Strategies for effective identity programmes. The meanings of co-creation.
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