Big Blues has many of the same qualities as other memorable journalistic feats of recent years, The Right Stuff, for . This book is the viewpoint of IBM by an outside journalist. It lacks a table of contents. The book describes the problems, it does not tell when or why it originated.

Big Blues has many of the same qualities as other memorable journalistic feats of recent years, The Right Stuff, for instance, or All the President's Men. That is, it has tension, simplicity, and significance.

Big Blues: The Unmaking . .has been added to your Cart. Carroll, who covered IBM for seven years with the Wall Street Journal, breathes drama into this high-tech tale by focusing not on technological minutiae but on the human players, from fabled chairman Tom Watson Jr. to Microsoft wunderkind Bill Gates (who, more than anyone else, authored IBM's undoing).

This book is the viewpoint of IBM by an outside journalist. Published on June 17, 2009.

Includes bibliographical references (p. 370) and index. With the introduction of the IBM PC in the early 1980s, IBM stood poised to extend its dominance of the computer industry well into the twenty-first century. The meteoric rise of competitors like Microsoft, Apple, Intel, Compaq, Sun, and others derailed IBM's dream of controlling the future. Tens of thousands of IBM employees consequently lost their jobs, their retirement hopes, and their security. And investors saw their savings shrivel.

Start by marking Big Blues: The Unmaking of IBM as Want to Read: Want to Read savin. ant to Read.

Paul Caroll's years of experience covering IBM and his expertise as a writer really shows in this riveting documentary of IBM. The only problem with the book is that it is out of date

Paul Caroll's years of experience covering IBM and his expertise as a writer really shows in this riveting documentary of IBM. The only problem with the book is that it is out of date. IBM has turned its business around under its present management and is doing quite well. It also provides a rare and wonderful insight into the perpetual battle between the creative individual and the second-rate bureaucrat.

Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing.

Chicago Tribune "Big Blues has many of the same qualities as other memorable journalistic feats of recent years, The . Big Blues" -- Book about IBM. This was an interesting book despite some unusual sentence-phrasing and awkward continuity in places.

Chicago Tribune "Big Blues has many of the same qualities as other memorable journalistic feats of recent years, The Right Stuff, for instance, or All the President's Men. New York Newsday "Recommended to executives of all multinationals, not just American ones, as a cautionary tale about corporate hubris. The Economist "Riveting. It also left me unsatisified because the events ended over 20 years ago.

IBM, one of the world's most successful and highly regarded corporations, has now . Book pak, Books on Tape, 1994.

IBM, one of the world's most successful and highly regarded corporations, has now fallen from its illustrious climb to glory. Alexander Adams's narrat. Adams's presentation adds strength to Carroll's message to corporate America: don't let this happen to you! .

Big Blues : The Unmaking of IB. And investors saw their savings shrivel

By (author) Paul Carroll. In Big Blues, Wall Street Journal reporter Paul Carroll attributes IBM's downfall mainly to a lethal combination of corporate hubris, inflexibility, and an inability to understand what was happening in the computer marketplace. While tracing every misstep by this corporate giant and its leaders, Carroll fills Big Blues with behind-the-scenes revelations and entertaining anecdotes about major players in the computer and software industries such as IBM chieftain John F. Akers, and rivals Bill Gates, Steve Jobs, Mitch Kapor and others.