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ePub Velocity: The Seven New Laws for a World Gone Digital download

by Stefan Olander,Ajaz Ahmed

ePub Velocity: The Seven New Laws for a World Gone Digital download
Author:
Stefan Olander,Ajaz Ahmed
ISBN13:
978-0091947569
ISBN:
0091947561
Language:
Publisher:
Random House UK; 1 edition (May 5, 2012)
Category:
Subcategory:
Industries
ePub file:
1400 kb
Fb2 file:
1257 kb
Other formats:
doc lrf docx rtf
Rating:
4.4
Votes:
251

Stefan Olander is the vice-president of digital sport at Nike and one of the world's leading digital innovators. This book attempts to set out 7 laws of velocity that the authors feel describe the new ways we should work today

Stefan Olander is the vice-president of digital sport at Nike and one of the world's leading digital innovators. Stefan has led many of Nike's most cutting-edge initiatives, including the revolutionary Nike+ experience developed in partnership with Apple. Nike employs more than 30,000 people across the globe and is one of the world's most valuable brands. He lives in Portland. Sir Richard Branson is best known for his Virgin Group of more than 400 companies. This book attempts to set out 7 laws of velocity that the authors feel describe the new ways we should work today. Grounded very much in the commercial world, there is much to reflect on in what they say.

By Ahmed Ajaz and Stefan Olander. Written as a conversation between Olander and Ahmed, Velocity is a highly perceptive manifesto for a world gone digital

By Ahmed Ajaz and Stefan Olander. Grade: A The world as we know it is changing. Written as a conversation between Olander and Ahmed, Velocity is a highly perceptive manifesto for a world gone digital. Fast paced, useful, provocative and highly motivating, Velocity will arm you with actionable ideas to define your future.

Электронная книга "Velocity: The Seven New Laws for a World Gone Digital", Ajaz Ahmed, Stefan Olander. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Velocity: The Seven New Laws for a World Gone Digital" для чтения в офлайн-режиме.

Ajaz Ahmed is the founder and chairman of AKQA, the world's largest independent innovation agency. Stefan Olander is the vice-president of digital sport at Nike and one of the world's leading digital innovators. AKQA has a legendary reputation for innovation and has won more "Agency of the Year" awards and recognition for its creativity than any other comparable company in history. Clients include Nike, Volkswagen, Virgin, Audi, Xbox, and Heineken. Stefan Olander is the vice-president of digital sport at Nike and one of the world's leading digital innovators

Ajaz Ahmed (Author) Ajaz Ahmed is the CEO of AKQA, the ideas and innovation company he founded aged 2. In 2014 AKQA won the Queen’s Award for Enterprise Innovation

Ajaz Ahmed (Author) Ajaz Ahmed is the CEO of AKQA, the ideas and innovation company he founded aged 21. AKQA today employs over 1,500 people in 15 offices around the world. In 2014 AKQA won the Queen’s Award for Enterprise Innovation. Ajaz co-authored Velocity: The Seven New Laws for a World Gone Digital. Stefan Olander (Author) Stefan Olander is the vice-president of digital sport at Nike and one of the world's leading digital innovators.

The following summary of Ajaz Ahmed & Stefan Olander’s book ‘Velocity – The seven new new laws for a. .The authors define this new environment as ‘Velocity’.

The following summary of Ajaz Ahmed & Stefan Olander’s book ‘Velocity – The seven new new laws for a world gone digital’ is courtesy of Paul Arnold Consulting. Digital data allows instant feedback loops to help an organize better adapt and meet its customer needs better. Critically brands need to become ‘service’ oriented with a shift in mindset from ‘How do we convince?’ to ‘How can we be useful?’ The seven laws of ‘Velocity’ are: 1) Evolve – because entitlement kills.

The book takes the form of a conversation between the two authors. Reminiscing and flashing back to various times where they have acted in accordance with the 7 news laws of a world gone digital. The book takes you on a journey of what it’s like to live in the minds of 2 men with remarkable insight, foresight, and adaptability. It’s kind of book on how not to advertise. The principle is that if you make a remarkable business concept and you continue to innovate your innovations will become news and that will be your promotion.

Ajaz Ahmed, Stefan Olander

Ajaz Ahmed, Stefan Olander.

A highly perceptive manifesto for entrepreneurs, leaders, and managers from the vice president of digital sport at Nike and the founder of legendary innovation agency AKQA. With an exclusive introduction by Sir Richard Branson

How can you win when the only certainty is change? Highly accessible, lively, and inspiring, Velocity draws upon the authors' unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Written as a fascinating and enjoyable conversation between the authors—Stefan Olander, vice president of digital sport at Nike and Ajaz Ahmed, founder and chairman at AKQA—Velocity's up-to-date examples illustrate key lessons, together with insights, ideas, and inspiration that individuals and businesses should adopt to thrive. Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative, and highly motivating, Velocity will arm you with actionable ideas to define your future.

Features:

—4 Velocity principles: Speed, Direction, Acceleration, and Discipline

—7 Laws, including "A Smith & Wesson beats four aces," "It's easier done than said," "Convenient is the enemy of right," and "No good joke survives a committee of six."

  • If you are smartly playing in digital creation, you see many decks and presentations about "what is happening." They always include wonderfully articulated quotes from successful, wise people. And you wonder, "Where did they get that quote?" Well, Velocity quotes are going to be all over decks for the next several months, FYI.

    The format is written literally as a conversation between the two authors, Ajaz Ahmed & Stefan Olander. You are most likely grabbing this book because of the titles these people have: Chairman and Co-Founder of AKQA and Vice President, Digital Sport, Nike Inc. Boom. Instant credibility. There is absolutely no need for them to establish their credibility, the web drips with accolades on their digital smarts, creative performance and successes.

    The bullet hole cover is fitting, as the book reads like bursts of shots. A smart idea. A great quotable line to sum it up. An anecdote. A quote from another source. Another smart idea, and so on. Each "chapter" closes with a summary, but ironically the book closes with none - it just ends. Well, there is a url and I guess that is the point, conversations keep going online.

    As someone who teaches university students in this arena, I found this book has already proven to be quite valuable. As mentioned, the quotes have found their way into my lectures. But more importantly, I have an arsenal of anecdotes from Nike and other cool brands for student questions. The students definitely connect with the stories and the credibility of the authors. It allows me to reinforce my own ideas. The thinking is mostly agreeable, as you'd expect with two people with such a proven track records.

    What kept me from giving it 5-stars:
    + I really liked when they included conversations with other people, but there were too few in my opinion. These two are going to have an extensive network, so I'd love to have other perspectives filling out the book's stories and points.

    + It is strange to read an edited conversation. You don't feel like you are over-hearing a conversation (a la Joseph Campbell & Bill Moyers.) You also don't get the normal flow of an industry book. It is an experiment, and it feels that way, both good and bad. I didn't actually "connect" with the material at times; it felt distant and conflicting. But I also enjoyed this, as it made me think and engage with the content, rather than just be led down an author's path.

    Overall, good read - and something to read NOW, not later.

  • Poorly written.

  • This book attempts to set out 7 laws of velocity that the authors feel describe the new ways we should work today. Grounded very much in the commercial world, there is much to reflect on in what they say. Some, if not much, may strike the reader as common sense, but it is often expressed in an easy going conversational style which perhaps facilitates its reception. Each chapter is presented as a conversation between the authors - this was refreshing in the beginning but for me, the novelty wore off towards the end.

  • Great, inspirational book. The conversation layout between both authors gives the reader an amazing insight into two intelligent, genius minds. Great job Ajaz!

  • A must have for any marketer.

  • excellent content and great style of writing. The examples by Ajaz & Stefan are easy to understand and the thought process comes out clearly making it an engaging read,

  • I just finished reading "Velocity" by Ahmed/Olander. Amid the clutter and noise of today, this one really stands out.

    It's such an inspiring, compelling, relevant narrative for anyone living / working in the digital age of today (aren't we all?). I loved the approach the authors took; it's like a stream of considered consciousness structured in a simple format. The back & forth dialogue, with the conversational tone, provides a unique insight into the minds of two of the industry's definitive thought leaders.

    The "Seven Laws", structured as chapters, are sure to become part of the new vernacular, with the closing summaries being something I'll be referring back to quite frequently.

    I buy/read dozens of books from Amazon every quarter...it's rare for me to finish the entire piece, let alone take the time to write a review. Bottom line: I'm re-reading this one!!!

  • Any journey on the path of change, especially at a chaotic and beautiful time as this, should start with Velocity. This should be an essential read for anyone on a mission to create magic, disruption or the upholding of human creative spirit.