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ePub Marketing Strategy and Management download

by M. Baker

ePub Marketing Strategy and Management download
Author:
M. Baker
ISBN13:
978-0333576441
ISBN:
0333576446
Language:
Publisher:
Palgrave; 2nd edition (July 27, 1992)
Category:
Subcategory:
Management & Leadership
ePub file:
1538 kb
Fb2 file:
1829 kb
Other formats:
lrf mobi rtf docx
Rating:
4.3
Votes:
913

Marketing Strategy and Management Paperback – July 27, 1992. by M. Baker (Author).

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There is no question that this book is a tour de force of Marketing Strategy content, covering a considerable breadth and depth of material.

It retains the traditional. There is no question that this book is a tour de force of Marketing Strategy content, covering a considerable breadth and depth of material. It is well-structured, thoughtfully presented, instructively written and e. For the reader who wants to think about the complex, analytical and social processes of managing the strategic direction of the organisation, this book provides a comprehensive, instructive and reflective means from which to engage with the hows and whys of managing marketing strategy creation.

Marketing Strategy and Management. Chapters Table of contents (22 chapters). About About this book. The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the marketing mix. Keywords. Journal of computer assisted learning 13 (3), 175-193, 1997.

Selecting celebrity endorsers: The practitioner's perspective. BZ Erdogan, MJ Baker, S Tagg. Marketing strategy and management. Macmillan International Higher Education, 2014. KI Al-Sulaiti, MJ Baker. What is marketing? MJ Baker. The Marketing Book, 25-42, 2016.

Find many great new & used options and get the best deals for Marketing Strategy and Management by. .Author: M. Baker ISBN 10: 0333576446.

Author: M. Used-Very Good: The book will be clean without any major stains or markings, the spine will be in excellent shape with only minor creasing, no pages will be missing and the cover is likely to be very clean. Read full description. See details and exclusions.

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The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the marketing mix. show more. Format Paperback 586 pages.