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ePub Managing Innovation, Second Edition: New Technology, New Products, and New Services in a Global Economy download

by John E. Ettlie

ePub Managing Innovation, Second Edition: New Technology, New Products, and New Services in a Global Economy download
Author:
John E. Ettlie
ISBN13:
978-0750678957
ISBN:
075067895X
Language:
Publisher:
taylor & francis; 2 edition (April 17, 2006)
Category:
Subcategory:
Management & Leadership
ePub file:
1281 kb
Fb2 file:
1433 kb
Other formats:
rtf docx lit azw
Rating:
4.9
Votes:
312

Instead, John Ettlie provides an assortment of case studies organized in a decent syllabus

The Best Business and Leadership Books of 2018. Instead, John Ettlie provides an assortment of case studies organized in a decent syllabus. He includes extensive qualitative data and references in the case studies, and its up to the reader to extrapolate to his/her problem. Ettlie proposes a few R&D principles and alerts the R&D manager to potential traps and opportunities regardless of his/her field.

Managing Innovation: New Technology, New Products and New Services in a Global Economy. The key subjects that are included have been significantly updated and treated in greater depth. The number of chapters has been reduced from 12 to 10 so it is easy to adapt to almost any course or training on the subject in any discipline or to any audience.

Mobile version (beta). Download (pdf, . 1 Mb) Donate Read. Epub FB2 mobi txt RTF. Converted file can differ from the original. If possible, download the file in its original format.

Managing Innovation 2E, John Ettlie. Сейчас книги нет в продаже. Возможно появится в будущем. 150 illustrations Размер: 2. 1 x 1. 9 x . 2 cm Читательская аудитория: Tertiary education (us: college) Подзаголовок: New technology, new products and new services in a global economy Рейтинг: Поставляется из: Англии Описание: Intend to provide a better understanding and better management of the various causes and consequences of change that have technological implications in and around our global organizations.

This text is a unique, original contribution and represents a significant alternative to the collection of chapters written by others.

book being ‘Technology, Innovation and Competitiveness’ with J Michie. Thus, ‘many different sectors and segments of the economy contribute to the overall

book being ‘Technology, Innovation and Competitiveness’ with J Michie. Professor Jonathon Michie is in the Department of Management at Birbeck College, University of London. learning in new and competitive national systems of innovation and especially the process of. interactive learning. Thus, ‘many different sectors and segments of the economy contribute to the overall.

Probably the new and more sustainable global politico-economic system will .

Probably the new and more sustainable global politico-economic system will originate from the technologically transformed local societies intersected in between and on that way establishing a new model of interregional and subsequently international division of labor as the core of the renovated market economy1. This is our main standpoint underpinning our further insights into globalization. Besides, the new economic activities, such as tourism, logistics and transportation, appear

new technologies will dramatically change the nature of work across industries. Image: REUTERS/Srdjan Zivulovic. As the World Economic Forum highlights annually in its Global Competitiveness Report, productivity is the most important determinant of long-term growth. Technological innovations tend to raise labour productivity by allowing the existing workforce to do more with less, by replacing existing workers with technology (with an obvious downside, as I will come to later), and they also usher in new products and processes that open up new sources of growth.

Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This text is a unique, original contribution and represents a significant alternative to the collection of chapters written by others. The second edition has new cases with a few classics from the first edition that have been retained in response to reader feedback. The key subjects that are included have been significantly updated and treated in greater depth. The number of chapters has been reduced from 12 to 10 so it is easy to adapt to almost any course or training on the subject in any discipline or to any audience. This exceptionally informative book provides a broad perspective on how technological change can be effectively managed in modern organizations. The text explains the conceptual frameworks supported by new and original case studies for start-up companies like Askmen.com, the complex challenges of managing international technology-based companies like NexPress (a joint venture of Kodak and Heidelberg) in the digital printing industry, and corporate sustainability using innovative new product technologies illustrated by the case of Evinrude's launch of the E-tec® outboard motor.John E. Ettlie's three decades in the field of innovation as an instructor and researcher bring an exceptional perspective to this subject. His text is unique in its discussion of how technology has transformed the service sector. Few books on technology make the distinction between new offerings in manufacturing and the service sector which is emphasized in this text. * New and original case studies: Gillette Sensor Razor, HP Inkjet, IBM, Kodak Single Use Camera, Denver International Airport, Microsoft, Honda * Contains feedback from classroom testing and focuses intently on teaching the subject at the MBA level
  • I bought the Kindle version of this book for a class that I am taking as part of my masters degree. It has a lot of features that I like such as being able to search and add easy to find notes. The thing that I don't like about it is that the Kindle version does not have everything that the hard copy does. The Kindle version also doesn't have page numbers. When the professor references a certain page in an assignment, it makes it very difficult to know if I am referencing the right material. For the most part I like using a Kindle version but they need to do a better job to make sure that everything is included from the original version.

    As far as the actual content of the book is concerned, it is fairly informative. I think the author could do a better job explaining some topics. A lot of the phrasing could be reworded to make the book easier to read.

  • Why a second edition? Author John Ettlie explains. "First, it is greatly simplified but broadened in one important way: it adds more material and cases on service innovation...It is also worth noting that there are many videos and additional case recommendations available to assist in this process, which can be accessed through the Web site that supports this text ([...] Second, it has new original cases written since the last edition [1998], and a few classic cases that carry over that students have all voted to keep. Third and finally, fewer subjects are included but those that have survived have been significantly updated and treated in greater depth."

    Ettlie carefully organizes his revised, updated, and (in some instances) expanded material within three Parts. In the first ("Getting Started with Innovation," Chapters 1-3), Ettlie focuses on technological innovation, various theories of innovation, convergence of strategy and innovation. In the second ("The Innovation Process Unfolds," Chapters 4-7), his focus is on managing R&D, economic justification of innovation initiatives, the New Product Development (NPD) Process, and interrelations between and among new processes and IT. Then in the third ("The Context of innovation and Futures," Chapters 8-10), he shifts his attention to various dimensions of public policy, the "Coproduction Imperative" in response to globalizing change, and managing future technologies.

    With regard to the mini-case studies, there are 17 inserted throughout the narrative, each followed by a "Discussion Questions" section. Exemplar companies include Gillette, AskMen.com, Hewlett-Packard, IBM, Outboard Marine Company, 3M, Microsoft, and Honda. Also, there is a "Summary" near the conclusion of Chapters 1-9. Throughout most of the chapters, Ettlie also inserts "boxes" that provide brief examples of managing or mismanaging innovation. For example, Bruce Weber's article, "IBM's Deep Blue Wins Chess Match," a "Self-Assessment" exercise that evaluates the reader's behavior at work, an explanation of how "Technology Drives Bank Mergers," and a summary of "The Advantages of Set-Based Design." Given the scope and depth of the material that Ettlie covers, various reader-friendly devices that also include dozens of Figures and checklists of key points are most welcome.

    This by no means an "easy read." However, it will generously reward those who are directly or at least indirectly involved in the management of innovation in a world that Thomas Friedman has characterized as "flat," one in which new technologies, new products, and new services are essential for a company to succeed in a rapidly expanding global economy.

    Those who share my regard for this book are urged to check out Tom Kelley's The Art of Innovation and his more recently published The Ten Faces of Innovation, Tony Davila's Making Innovation Work, and Innovation to the Core co-authored by Peter Skarzynski and Rowan Gibson as well as Competing in a Flat World co-authored by Victor Fung, William Fung, and Yoram (Jerry) Wind. Also Bernd Schmitt's Big Think Strategy, John Cao's Innovation Nation, and Big Ideas to Big Results co-authored by Michael Kanazawa and Robert Miles.

  • Just finished a class taught from this book and I did NOT love trying to learn from it! Ettlie knows TONS but can't seem to organize his thoughts or stay on topic! Clue: he does repeat the same thoughts throughout the book so occasionally you can use later passages to decipher others. He even has two sections by the same name in one chapter - I am not kidding! I don't even think his editor could make it through this one. Lots of great ideas in there but plan many hours reading every single reference to try to figure out his points. That is IF you can find the references, some are quite old and many are flat WRONG, or not completely identified, especially in Chapter 9. Sadly, his reviews as a prof sound about the same. Smart guy but proceed with caution!

  • While the author has a huge amount of knowledge on the subject matter he clearly has no idea how to create a textbook that flow seemlessly from one topic to the next. I spent all semester jumping back and forth between subjects and topics. The case studies are dull and dry, and for the most part outdated.