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ePub 50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know) download

by Edward Russell-Walling

ePub 50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know) download
Author:
Edward Russell-Walling
ISBN13:
978-1847241504
ISBN:
1847241506
Language:
Publisher:
Quercus (November 30, 2010)
Category:
Subcategory:
Management & Leadership
ePub file:
1264 kb
Fb2 file:
1175 kb
Other formats:
txt docx doc mbr
Rating:
4.5
Votes:
716

The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts .

The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. It introduces you to 50 ideas that shaped the world of corporations over the years, accompanied by interesting and vivid examples, where an idea either produced results or was badly implemented and thus failed, along with the company. A useful summary of a range of business ideas and terms. It contains a lot of information in a small book, and is easy to read, allowing quick absorption of a large quantity of data.

Books that claim to list invariably 50 ideas of anything that you "need to know" can often disappoint. Russell-Walling manages to give due weight and recognition to the ideas as well as an acknowledgment that some have past their sell by date or have been somewhat misinterpreted. This series appears to be an exception though. The works of the major business thinkers - Drucker, Porter, Levitt, Senge, Moss Kanter etc, are all here and as a refresher to my management studies it was really helpful. This series appears to be an exception though

Books that claim to list invariably 50 ideas of anything that you "need to know" can often disappoint.

The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur will want to grasp.

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Books for People with Print Disabilities.

Books for People with Print Disabilities. Internet Archive Books. Uploaded by Lotu Tii on December 14, 2011. SIMILAR ITEMS (based on metadata).

50 Quantum Physics Ideas You Really Need to Know.

by 50 robots but 50 robots can be replace by one extraordinary person. We have big projects we need to start planning, but we cannot start moving forward without funding, or strategic public and private partnerships

by 50 robots but 50 robots can be replace by one extraordinary person. and also it’s brought into the conclusion that more information, less. We have big projects we need to start planning, but we cannot start moving forward without funding, or strategic public and private partnerships.

Russell-Walling also expands on management ideas such as branding outsourcing supply and demand and covers the latest commercial concepts from the online world. 50 Ideas You Really Need to Know.

Edward Russell-Walling.

50 Earth Ideas You Really Need to Know. 50 Ethics Ideas You Really Need to Know. 50 cosas que hay que saber sobre f?sica cu?ntica. Edward Russell-Walling. 50 Digital Ideas You Really Need to Know. 50 Art Ideas You Really Need to Know. 50 Genetics Ideas You Really Need to Know.

The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

Clear and concise explanations of the following concepts are included:
  • This book contains introductions to 50 topics in management that pepper the presentations and pep-talks of the corporate in-crowd. Read it for one of two reasons. First, it can give you a quick leg-up on the jargon that upwardly-mobile colleagues are using. It might even help you win an informal game of BS bingo in your organization's next all-hands meeting. Its second and more serious purpose is as a concise introduction to the most frequently used management concepts. You might even identify a few you want to learn more about.

    Each chapter is self-contained and delivers a two- to four-page capsule treatment of its topic. Most chapters contain definitions of key concepts, relevant historical quotes, and timelines across the bottom of the first two pages. Boxes set off from the text effectively summarize key information. Example boxes include reasons customer relations management campaigns fail (p. 57), the "Ten C's of Employee Engagement" (p. 73), and the product life cycle (p. 90).

    Several chapters are particularly informative for such brief introductions. The Five Forces of Competition chapter (p. 84) presents an effective battlefield map of the forces that affect a company's competitive success. The Four P's of Marketing (p. 88) outlines the interlocking effects of product, price, place and promotion on market success. The Innovation chapter (p. 96) distinguishes between technical invention and true innovation, which must have an impact in the marketplace in order to succeed. Finally, the Long Tail chapter (p. 120) is an excellent four-page summary of the Chris Anderson's 2006 bestseller of the same name. It highlights how alternatives to mega-success, mass appeal products have become much more important in our web-business world.

    Edward Russell-Walling's book has a good topic index and an adequate two-page glossary, but lacks references to supporting literature. This is an unfortunate omission in an introductory book. Readers should be aimed at further reading when they are most eager for more knowledge. This is a recurring flaw in this series of books.

  • Good price and pretty fast shipping. The book is in very good condition. Good-to-go.

  • An uncritical list of management guru drivel. It starts off with a statement about the superficiality of the endless series of "latest" management fashions, then proceeds to list each in a tone of awed respect and implicit approval. No comment about what worked or didn't, unintended consequences, or what each guru actually did or didn't accomplish. Worthless if you want to learn substance. Useful only if you want a collection of buzz-words.

  • Books that claim to list invariably 50 ideas of anything that you "need to know" can often disappoint. This series appears to be an exception though. Certainly the "Management" edition is well written, lists pretty much the top 50 business ideas of recent years, and while sometimes slave to its structure in general is perfect to both dip into as a reference book but not too bland to be read cover to cover, although the listing of the ideas in alphabetical order rather than by either chronology or theme suggests that the writer intends the former approach rather than the start at the beginning and end at the end approach. What I particularly liked was the inherent recognition that many of the ideas are themselves "products" of management consultancies and therefore have their own product life cycles. Russell-Walling manages to give due weight and recognition to the ideas as well as an acknowledgment that some have past their sell by date or have been somewhat misinterpreted.

    The works of the major business thinkers - Drucker, Porter, Levitt, Senge, Moss Kanter etc, are all here and as a refresher to my management studies it was really helpful. It would have been nice to have a list of two or three "further reading" suggestions though to allow follow up of the major works. Admittedly some are referred to, but in light of the brief coverage (four pages per idea which is slavishly adhered to) this might have allowed more in depth exploration.

    Each "idea" is given a time line which should be more of a help than it is. In fact, it's rather misleading as it implies links that often aren't there. Each idea also has a sidebar box of varying levels of interest - sometimes the author seems short of ideas of what to put here so puts a precis of a major thinker - at others it gives real world examples, with the latter being more interesting. For me, the focus should be on the ideas - 50 great management writers you need to know is a different book altogether.

    It's interesting to see how some ideas have really stood the test of time while others have fallen away. Also interesting is the impact of Japanese thinking at a time when all was rosy in the land of the rising sun's economy. Rather less interesting today though. Presumably the next raft of ideas will come out of China?

    The ideas include staples like the four Ps, the five forces of competition, core competencies, and marketing myopia labeled here as "what business are you really in?". All the buzz ideas of recent years - balanced scorecards, TQM, customer relationship management and benchmarking get an outing so that you can at least understand what people are supposed to be talking about even if they have misinterpreted the ideas!

    Of course something is lost in the brevity of the coverage but it's a heck of a lot better than most books that try to do the same thing. If it had had a "further reading" for each idea, it would have merited a full five stars from me.