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ePub 50 Ways to Close a Sale (And Keep the Customer for Life/Cassette) download

by Gerald Michaelson

ePub 50 Ways to Close a Sale (And Keep the Customer for Life/Cassette) download
Author:
Gerald Michaelson
ISBN13:
978-0694515639
ISBN:
0694515639
Language:
Publisher:
HarperAudio (August 8, 1995)
Category:
Subcategory:
Marketing & Sales
ePub file:
1257 kb
Fb2 file:
1548 kb
Other formats:
mobi docx lrf mbr
Rating:
4.3
Votes:
576

Series: And Keep the Customer for Life/Cassette. As a Sales Manager I found this audio book to be a valuable sales tool. I highly recommend it to anyone in sales, no matter what the product.

Series: And Keep the Customer for Life/Cassette. Publisher: HarperAudio (August 8, 1995). ISBN-13: 978-0694515639. Product Dimensions: . x . x 7 inches.

Start by marking 50 Ways to Close a Sale (And Keep the Customer for Life) as Want to Read .

Start by marking 50 Ways to Close a Sale (And Keep the Customer for Life) as Want to Read: Want to Read savin. ant to Read. 50 Ways to Close a Sale. by Gerald A. Michaelson. From the author of the highly acclaimed Winning the Marketing War and a monthly contributor to Success magazine, a concise, hard-hitting guide to the "new" fundamentals of successful selling in today's super-competitive business environment. The perfect reference tool for a successful sale.

Fifty Ways to Close a Sale (& Keep the Customer for Life). Select Format: Hardcover. Teen and Young Adult. Literature & Fiction. Mystery & Thriller.

Michaelson is Sun Tzu's foremost student and interpreter. His companions books include Winning the Marketing War and 50 Ways to Close a Sale (and Keep the Customer for Life). Winning the Marketing War compares the best of Eastern strategy and Western strategy.

To close a sale with a prospect, there are many techniques you can employ. Here are a few of them: Traditional Sales Closing Techniques. By keeping your ear to the ground - and assuming good intent from the start - you'll bring an authority and direction to your sales process that wouldn't be there otherwise. The soft close is a way to show your prospect the benefit of your product and then ask a low-impact question to ascertain whether they'd be open to learning more. For example, "If I could reduce widget maintenance by 25% and increase widget productivity by 15%, would you be interested in learning more?"

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Gerald Michaelson is author of Sun Tzu: The Art of War for Managers, Winning the Marketing War, Building Bridges to Customers, and 50 Ways to Close a Sale (and Keep the Customer for Life). He has visited China to address a symposium on Sun Tzu and conducts workshops for an agency of the Chinese government. He has traveled extensively throughout Asia as a management coach and has delivered presentations and workshops to audiences on five continents. Mr. Michaelson lives in Knoxville, TN.

For more ways to close the sale, keep reading! Did this summary help you? Yes.

Unless you are pretty sure that the customer is chomping at the bit and is ready to make the deal, the direct close is somewhat discouraged among sales circles. For more ways to close the sale, keep reading! Did this summary help you? Yes.

Knowing how to keep a customer happy can make or break your revenue. So, ideally, you'd like to see your current customers continue to engage with your content and keep you at top of mind, when it comes time to make a new purchase or refer a friend. Your customer's behavior tells you a lot about their continued satisfaction and whether or not they will remain a customer.

Keep Checking the Temperature. Closing the customer is like taking a trip: you are limited by the amount of gas you have in the tank. A great closer will have more closes than the customer has objections, stalls, and reasons not to close. People will tell you that you’re moving too fast. That’s why I have over 100 closes in The Closer’s Survival Guide. You must have an arsenal of closes to continue to ask, persist and to figure out other ways to circle back after being told no. Being able to reposition yourself to ask again is ultimately what separates the greats from those who are average.

In the highly competitive marketplace of the '90s, the focus has shifted from making a sale today to making sure the customer is happy tomorrow. Michaelson, an author/columnist and a sales and marketing professional, offers real-world advice in this concise guide to the "new" fundamentals of successful selling.