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ePub Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communication) download

by William N. Elwood

ePub Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communication) download
Author:
William N. Elwood
ISBN13:
978-0275949716
ISBN:
0275949710
Language:
Publisher:
Praeger (June 30, 1995)
Category:
Subcategory:
Marketing & Sales
ePub file:
1492 kb
Fb2 file:
1272 kb
Other formats:
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Rating:
4.1
Votes:
292

Public relations concerns the professionalized strategic management and communication of organizations. Implications of this case study for international relations and public diplomacy efforts are discussed.

Public relations concerns the professionalized strategic management and communication of organizations. As such, it is the little sister of rhetoric, or one of its applications, since rhetoric is ubiquitously foundational to human choice making. This chapter conceptually connects rhetoric and public relations, and discusses how rhetoric has been used in the professional practice and academic consideration of public relations.

Home Browse Books Book details, Public Relations Inquiry as Rhetorical . Those of us from the discipline of communication studies have long believed that communication is prior to all other fields of inquiry.

Home Browse Books Book details, Public Relations Inquiry as Rhetorical Criticism:. Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence. By William N. Elwood. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric.

Start by marking Public Relations Inquiry as Rhetorical Criticism: Case . Cases analyzed in the book range from those of national scope (.

Start by marking Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence as Want to Read: Want to Read savin. ant to Read. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (. corporate recruitment videos), to cases of internal relations (. issues management during corporate mergers), to studies of local situations (.

Public relations inquiry as rhetorical criticism: Case studies of corporate discourse and social influence. Westport, CT: Praeger Publishers. The dialogical turn of public relations ethics.

Bibliography/other sources: 1. Cornelissen, J. (2007), Corporate Communications Theory and Practice, London: Sage 2. Elwood, W. (1995), Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence, Santa Barbara. (1995), Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence, Santa Barbara: Praeger 3. Franklin, . Hogan, . Langley, . Mosdell, . & Pill, E. (2009) Key Concepts in Public Relations, London: Sage 4. Government white paper (2009).

In W. N. Elwood (E., Public relations inquiry as rhetorical criticism: Case studies of corporate discourse and social influence . Newsgroups, activist publics, and corporate apologia: The case of Intel and its Pentium chip. Hearit, K. M. (2006)., Public relations inquiry as rhetorical criticism: Case studies of corporate discourse and social influence (pp. 117–131). Westport, CT: Praeger. (1995b). Mistakes were made : Organizations, apologia, and crises of social legitimacy. Communication Studies, 46, 1–17. (1996). Crisis management by apology: Corporate response to allegations of wrong-doing. Mahwah, NJ: Lawrence Erlbaum. Henry J. Kaiser Family Foundation.

Kuypers's volume makes criticism come alive as a public craft and as a. .

Kuypers's volume makes criticism come alive as a public craft and as a personal endeavor. Jason Black, University of Alabama). Professor Kuypers has assembled an excellent chorus of voices to introduce the art and criticism of public persuasion. If you're interested in studying rhetorical theory and would like get a different perspective than what Dr. Foss offers, I recommend picking up this book.

Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communication). Published June 30, 1995 by Praeger Publishers. People do not experience organizations; they experience the communication organizations issue and the communication about organizations.

What do you think of when you hear the word rhetoric ? Do you have a positive association with the word? Perhaps it feels difficult to define. We often hear that rhetoric is connected to politics, or specifically, the speeches made by politicians, as in, That campaign speech was just a bunch of empty rhetoric. Sound familiar? As is often the case, the popular media has distorted the meaning of this word thus, making it difficult to understand.

Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric.

This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.