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ePub Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position download

by Brad VanAuken

ePub Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position download
Author:
Brad VanAuken
ISBN13:
978-0814434734
ISBN:
0814434738
Language:
Publisher:
AMACOM; Second edition (December 18, 2014)
Category:
Subcategory:
Marketing & Sales
ePub file:
1485 kb
Fb2 file:
1768 kb
Other formats:
mbr lrf rtf doc
Rating:
4.9
Votes:
896

Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.

Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.

Written by an acknowledged branding expert with 30 years of experience building world-class brands, this must-have guide covers . Brad VanAuken is the president and founder of BrandForward, In. and former director of brand management and marketing for Hallmark Cards.

Brad VanAuken is the president and founder of BrandForward, In. Библиографические данные. Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position.

Home Browse Books Book details, Brand Aid: A Quick Reference Guide to Solving. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Marketing Position.

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Branding is more than a great logo. Details (if other): Cancel. Thanks for telling us about the problem. by. Brad VanAuken (Goodreads Author).

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They confuse branding with marketing, brand management with product management, and brand identity with .

They confuse branding with marketing, brand management with product management, and brand identity with slogans and ad campaigns. Making these distinctions crystal clear is what Brand Aid is all about. This clear and practical guide can help you give your brand an unmistakable and revered identity in a crowded market. A troubleshooting guide for brands struggling to gain strength, the book can also help your business build a brand from the ground up, with strategies for: - Designing your brand around a thorough understanding of your customer-and your competition.

Written by an acknowledged expert with 20 years of experience building world-class brands, "Brand Aid" is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building.

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Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers.

Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation * 5 elements that trigger brand insistence * Turning brand strategy into advertising * Online branding * Private label brands * Creating "category of one" brands * Social responsibility, sustainability, and storytelling * 60 nontraditional marketing techniques * Metrics * And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.
  • A highly valuable resource and a great read! Many of my PR clients do not understand their "brand" or what branding truly means. I have long turned to Brand Aid as THE book to reference to educate my clients. I have had the good fortune of attending a brand seminar with author VanAuken (he's amazing) and since he can't be with in person at all your meetings, luckily his book can. I am thrilled to have the second edition in hand, as my guide through the entire branding process, from social media strategies to successful case studies.

  • Very insightful book on brand development. Dovetails nicely with "Building the Brand Driven Business". These two books are excellent when considering developing a master brand.. the brand of the organization itself. Perfect for the CEO/Owner/President.

  • I regard the First Edition of Brad Van Auken's Brand Aid (2003) to be the best and most practical book on branding I have read. Hence, I was very keen to get the updated Second Edition to see if he could match my high expectations following the success of the first. I am delighted to report that this edition is again loaded with highly practical content that has been updated to reflect the changes in customer behavior, digital media and a host of other subjects including brand architecture. Another feature that I like are his generous use of user-friendly checklists and never talking over the heads of readers who may not have MBAs. Importantly, Van Auken is never self serving, like too many authors of marketing-branding books. This is a book, like the first, that you will always keep close at hand and read over and over again.

  • It covers everything. It's great to have on hand, like a branding dictionary.

  • If you are looking to get into branding (and marketing), this book is a good primer for those that are beyond the 101 level, and a good reminder/review for those that are already in the business. Brad provides plenty of his own real life experiences and is very organized with his presentation of the material. Entertaining and detailed without being an unruly encyclopedia.

  • It's good, really like it.