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ePub Principles and Practices of Marketing download

by David Jobber

ePub Principles and Practices of Marketing download
Author:
David Jobber
ISBN13:
978-0077096137
ISBN:
0077096134
Language:
Publisher:
McGraw-Hill Inc.,US; 3rd edition (March 2001)
Category:
Subcategory:
Marketing & Sales
ePub file:
1560 kb
Fb2 file:
1717 kb
Other formats:
docx mobi lit rtf
Rating:
4.7
Votes:
416

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David Jobber's clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine .

David Jobber's clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course. You'll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.

to " justify marketing investment by using marketing metrics " (Jobber .

Principles and Practice of Marketing has long been recognised as providing an authoritative and comprehensive introduction to the study of marketing.

David Jobber, Fiona Ellis-Chadwick. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life.

David Jobber is Professor of Marketing at the University of Bradford, School of Management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.

This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications