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ePub Contemporary Marketing, 2013 Update download

by Louis E. Boone,David L. Kurtz

ePub Contemporary Marketing, 2013 Update download
Author:
Louis E. Boone,David L. Kurtz
ISBN13:
978-1111579715
ISBN:
1111579717
Language:
Publisher:
Cengage Learning; 15 edition (January 1, 2012)
Category:
Subcategory:
Marketing & Sales
ePub file:
1481 kb
Fb2 file:
1230 kb
Other formats:
doc lrf mobi docx
Rating:
4.7
Votes:
512

by Louis E. Boone (Author), David L. Kurtz (Author).

by Louis E. ISBN-13: 978-1111579715. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama, and other schools in the . Australia, and Europe were fortunate to be influenced by Gene's insights.

Contemporary Marketing, 2013 Update book. Louis E. Boone, David L. Kurtz. Be the first to ask a question about Contemporary Marketing, 2013 Update. Lists with This Book. This book is not yet featured on Listopia.

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Study Contemporary Marketing, 2013 Update discussion and chapter questions and find Contemporary Marketing, 2013 Update study guide questions and answers. All Documents from Contemporary Marketing, 2013 Update. test four: the final 2013-11-26.

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Authors: Louis E Boone Louis Boone Mitsy Ballentine David L Kurtz. Need more help with Contemporary Marketing, 2013 Update ASAP? We have you covered with 24/7 instant online tutoring. Free shipping on rental returns. 21-day refund guarantee Learn More. Connect with one of our Marketing tutors now.

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Contemporary Marketing 2009 Update. Contemporary Marketing, Update 2006 (with Audio CD). CONTEMPORARY MARKETING 2006 by Boone and Kurtz has pro. т 20806. Studyguide for Contemporary Marketing, 2009 by Boone, Louis . ISBN 9780324580211.

CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
  • I would like to preface that my rating of this book does not coincide with my grade (an A), nor does it coincide with the quality of the professor (who I thought was very interesting as she brought many concepts of the workplace with her).

    I purchased this textbook (used, thankfully) for a semester of Marketing. I hoped that the book would give unique perspectives to the world of marketing, or at least give the reader a feel for it. Instead, I received a book about VERY basic marketing practices that was loaded with fluff and unnecessary pages.

    On a high level, the book is structured as you would expect a textbook to be structured - basics > specifics, however even in the later chapters there are extremely simple concepts that are too simple for a college textbook. If the authors are going over the concept of a monopoly, a concept that should be taught at latest in High School in both chapter 3 (page 66) AND chapter 18 (page 619), I'm well-inclined to think that the authors (or publisher) are adding this in just for the purposes of adding extra pages to make an extra buck.

    In addition, the textbook itself has numerous examples of marketing stories that would be appropriate in the main text, but are instead added to the bottom of pages. This makes the book harder to read, as now I have to move back a few pages for something I wasn't sure was part of the text or even important in the first place.

    I am giving the textbook two stars as there are some very important and current concepts covered, and there is an appendix of useful examples of "How To". That being said, I do not think it is worth the time of you or your students to use this book.

  • This is the same book as Principles of Marketing by the same author. Pretty much identical. My instructor required Principles of Marketing on his syllabus and then directed us to buy Contemporary Marketing in an email, so I bought both. Stupid, stupid. Well, I guess the book is about marketing and calling the same book two different titles to sells more.

  • Great product, happy with purchase. My college class actually required a more recent edition, but the professor allowed the 2013 edition for students to save money :). Content is almost completely the same as the 2015 edition, though the chapters are arranged differently. Great graphics and accounts, text is relatively simple to understand. Overall good purchase!

  • So confusing! So many examples of real businesses that I would lose track of the concept I was supposed to be learning. Just way too wordy.

  • what can you say about a text book. I didn't hate it, in fact, I got a lot out of it. I found some of the assignments irritating as the companies you may be asked to research have been out of business or taken over years ago. They just need to keep up with corporate actions a little better. Other than that, the book can be pretty useful.

  • This was a Text Book during my MBA. Marketing was never my area of interest because I am s/w professional. But as I started reading this book, I learned many aspects of marketing. Excellent writing style. Lots of pictures to draw relevance.
    If you are seeking for sales/marketing profession.. This book will be your Bible. If you are already... you must read this book. This will add fuel in your career. Excellent book...!! I recommended many of my friends who are in Sales/Marketing profession.

  • no ripped pages

  • This is not the newest addition but im certainly glad i chose this book as the info in it is almost 100% identical to the latest! Talk about a huge savings! Cheap enough i won't need to do a book buy back program with the school, and i finally get to keep a textbook! Was in immaculate condition and everyone in class is slightly envious i was smart enough to NOT spend 200$ for the brand new latest addition!!