ePub Commonsense Direct Marketing download
by Drayton Bird
Commonsense Direct & Digital Marketing Paperback – November 2, 2012. Drayton also wrote a book on sales letters that's well worth having. In the course of dissecting that skill he points out a large number of other marketing mistakes everyone makes
Commonsense Direct & Digital Marketing Paperback – November 2, 2012. by. Drayton Bird (Author). Find all the books, read about the author, and more. Are you an author? Learn about Author Central. In the course of dissecting that skill he points out a large number of other marketing mistakes everyone makes. The mistakes are told in the context of stories from the campaign, making them entertaining and easy to digest.
Kogan Page) A practical and humorously written guide to the intricacies of direct marketing, for sales and marketing managers, advertising executives, and marketing students. Shows how to position products effectively, what to sell, how to choose an agency, and how to acquire and keep customers.
Direct Marketing International 'For sheer readability, it's still hard to beat Commonsense Direct Marketing. Drayton Bird has over 40 years' experience as a copywriter and creative director. Direct Response 'Probably the best book written on direct marketing in the UK and certainly the easiest to read. Direct Marketing Strategies. He was VP and Creative Director at Ogilvy and Mather and today runs his own marketing partnership.
Drayton Bird knows more about direct marketing than anyone in the world. Witty and practical, but never boring
Drayton Bird knows more about direct marketing than anyone in the world. David Ogilvy, founder of Ogilvy & Mather. Drayton Bird is a wise and wily direct marketer. People all over the world have been lucky enough to learn from him. – Sir Martin Sorrell, founder of WPP. Witty and practical, but never boring. A great book to read and re-read and one that I wish I had read earlier in my career. Copywriter, author, multi-millionaire pioneer of infomercials – at one time America’s largest single seller of electronic products.
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Commonsense Direct Marketing is, without doubt, mandatory reading for all sales and marketing managers, advertising executives and students of marketing throughout the world. Drayton Bird has over 40 years' experience as copywriter, client, creative director and, latterly, as Vice Chairman and Creative Director of the world's largest direct marketing network, Ogilvy and Mather Direct. Today he runs The Drayton Bird Partnership, which handles and advises on direct marketing, and undertakes other marketing activities for clients large and small.
Despite the vast expenditure reserved for direct marketing nowadays, this popular marketing method is barely understood.
Commonsense direct marketing. Lincolnwood, Ill. : NTC Business Books. inlibrary; printdisabled;. Kahle/Austin Foundation.
Drayton Bird is a direct response legend. From the time he built up his own agency in London to the time that agency was bought by Ogilvy & Mather, and Bird became creative director, this man accumulated a wealth of experience and knowledge you simply can’t do without. Here’s David Ogilvy on Drayton Bird: Now you’ll say that the 60s and 70s were something different, and that people have changed. Oh but you’re wrong: Times change, people don’t. And that is the reason why this book should be every marketer’s bible.
Kogan Page Publishers, 3 Haz 2007 - 448 sayfa. Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns. Bu kitaba önizleme yap . Kullanıcılar ne diyor? - Eleştiri yazın.
- Get and keep customers
- Create sales packages and offers that sell
- Select the right products and services for a direct marketing campaign
- Track and evaluate results
In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.
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