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ePub Government Marketing - Best Practices download

by Mark Amtower

ePub Government Marketing - Best Practices download
Author:
Mark Amtower
ISBN13:
978-0976486701
ISBN:
0976486709
Language:
Publisher:
Amtower And Company; 1st edition edition (January 27, 2005)
Category:
Subcategory:
Marketing & Sales
ePub file:
1883 kb
Fb2 file:
1535 kb
Other formats:
mobi lrf lit azw
Rating:
4.3
Votes:
420

Mark Amtower is the founding partner of Amtower & Company.

by. Mark Amtower (Author). Find all the books, read about the author, and more. Mark Amtower is the founding partner of Amtower & Company. He is recognized as a leading authority on Federal marketing and consults with senior management in several companies on government marketing programs.

Government Marketing - Best Practices book. Start by marking Government Marketing - Best Practices as Want to Read

Government Marketing - Best Practices book. Start by marking Government Marketing - Best Practices as Want to Read: Want to Read savin. ant to Read.

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2020's best marketing books will help you become a more effective business leader and avoid the mistakes of other . We’ve compiled some of the best marketing books of all time for entrepreneurs, marketers and anyone else running a business or marketing a brand

2020's best marketing books will help you become a more effective business leader and avoid the mistakes of other world-class marketers. We’ve compiled some of the best marketing books of all time for entrepreneurs, marketers and anyone else running a business or marketing a brand. Learn from some of the best marketers and best business leaders to think differently, understand the purpose of your business, decide how to sell to your customers and crush your marketing strategy in 2020 with this list. The List: 22 Best Marketing Books You Need On Your Shelf. 1. Icarus Deception by Seth Godin.

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It’s one of the few marketing channels where you own your audience-they’ve already opted in to hear from you and it didn’t cost you to reach them.

He has been quoted in over 250 publications worldwide and speaks at 30+ industry events each year

He has been quoted in over 250 publications worldwide and speaks at 30+ industry events each year. His radio show, Amtower Off Center, is in its eighth year on Federal News Radio and was the first radio show in the country to address issues concerning issues impacting the government contracting community.

This book provides the best marketing tactics for selling to the world’s largest vertical market, the U.S. federal government. ""Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. It’s THE ultimate how-to for anyone (and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it . . .."" --Amy Africa, President, Creative Results
  • THis was a good read, but in terms of useful texts I would probably opt for it as a second or third text.

    Author clearly knows his stuff, but probably not as structured in working frameworks as other texts on the subject.

  • The book has very little information that you can use, its more like a Forbes article expanded into a book. The author tells you over and over again how his book can be given as a gift to government employees without violating any laws...really?

  • I have a hard time finding anything useful for Busines Development or good practices for Government marketing in this book.

  • If you want to learn how to use marketing to help get your company's share of the billions that the Federal, state and Local government spends every year, this book is a must read.

    Having known him professionally for a number of years, I consider the author, Mark Amtower, to be the leading business-to-government marketing consultant in the USA.

    This just released book is based on Amtower's hands-on experience and popular workshop series on marketing to the government. Its pages are loaded with useful resources, tips and suggestions for making the most of your government marketing dollars.

    In the book, Amtower pops the myths associated with marketing to the government and replaces them with practical, tactical ideas on how to reach and influence government buyers.

    He gives sage advice on everything from making your website government-friendly to using direct mail, email, space advertising, trade shows and public relations to target the important government influencers and buyers.

    He also gives important tips on how to get your share of the projected $17.1 billion in "off schedule" sales represented by government employees with SmartPay credit cards.

    I think the appendix alone is worth the cost of the book, giving you the short list of important resources needed to effectively market to the government.

    Yes, I admit mark writes like he speaks; often in incomplete sentences and jumping from thought to thought and back again. But if you, like I, judge the success of a book by being able to take away a few good ideas that you can implement right away, I think you'll find this book is well worth reading."

  • I know the author personally and have attended his lectures. Mark is one of the top experts in B2G (business-to-government) marketing, and no one explains the rules of selling to the government more clearly. If you sell or want to sell to the government, get this book NOW!

  • Mark Amtower has more knowledge about doing business successfully with the government than anyone, and this book is a complete and thorough guidebook for marketers. The chapters on the web, direct marketing and myths will save $10,000 in consulting fees alone! The insider information speeds the whole learning curve and gets you to the payload faster. Great book, and Amtower knows what he's doing!