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ePub Marketing Research download

by Joseph Hair Jr.,Robert Bush,David Ortinau

ePub Marketing Research download
Author:
Joseph Hair Jr.,Robert Bush,David Ortinau
ISBN13:
978-0073404707
ISBN:
0073404705
Language:
Publisher:
McGraw-Hill/Irwin; 4 edition (October 31, 2008)
Category:
Subcategory:
Marketing & Sales
ePub file:
1117 kb
Fb2 file:
1403 kb
Other formats:
lit mobi txt lrf
Rating:
4.2
Votes:
439

by Hair J. Joseph F. (Author), Mary Celsi (Author), Robert P Bush (Author), David J. Ortinau (Author) & 1 more.

It takes an approach. by Hair J. ISBN-13: 978-0078028816.

Joseph Hair (Author), Robert P Bush (Author), David J Ortinau (Author) & 1 more. ISBN-13: 978-0074711385.

by J. Joseph Hair (Author), Mary Wolfinbarger (Author), Robert Bush (Author), David Ortinau (Author) & 1 more. The 13-digit and 10-digit formats both work.

It takes an approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.

He has authored 30 books, monographs, and cases, and over 60 articles in scholarly journals.

Часто встречающиеся слова и выражения. Hair is a member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association and Southwestern Marketing Association. He has authored 30 books, monographs, and cases, and over 60 articles in scholarly journals.

This book is unique from any other in the market in three significant ways.

AUTHOR : Joseph . air,Jr. Robert . ush David . rtinau.

Joseph F. Hair Jr., David J. Ortinau.

Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.
  • Fast delivery, the condition is great! Thanks a lot, exactly what was requested.

  • bo

  • Very good condition. Well worth the money.

  • Excellent.... No issues

  • It fulfilled my needs for my class.

  • Very nice presentation with balance between content, images and case studies. A book that takes you trough all the process, understandable for non related professionals but a MUST for experts on the field. Half of the book contains whatever you need to be an expert, the other half contains the application on the field. Also contains a very detailde names and topics INDEX. It has a magnificient writting to involve you on this marketing field, and a magic easy to understand teaching. A MUST HAVE book on Marketing.

  • Book had writing in pen all over it and makes some parts hard to read

  • I needed this textbook for a marketing research class I am taking. It was quite cheap and the book was in excellent condition. I got exactly what I needed for my class.