ePub Internet Business Models and Strategies: Text and Cases download

by Christopher L. Tucci,Allan Afuah

Author:

Christopher L. Tucci,Allan Afuah

ISBN13:

978-0071151238

ISBN:

0071151230

Language:

English

Publisher:

McGraw-Hill (August 1, 2002)

Category:

Business

Subcategory:

Marketing & Sales

ePub file:

1407 kb

Fb2 file:

1776 kb

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Rating:

4.4

Votes:

817

Christopher L. Tucci Allan Afuah Marketing and Sales English

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Afuah−Tucci: Internet. Business Models &. Internet business models. The framework developed in the book allows its. users to make more informed concept- and theory-grounded arguments about.

Afuah−Tucci: Internet. Internet start-ups, bricks-and-mortar firms that must face challengers, the rel-. ative merits of formulating and implementing Internet business models and. strategies, and how much ventures might be worth. In the first part of the book, we explore the concepts on which Internet. business models rest and the tools that can be used to analyze and appraise.

Allan Afuah, Christopher L. Tucci. Despite the Internet’s phenomenal impact on business and its reach across all sectors, no model has emerged for thoughtfully valuing companies’ Internet efforts. In addition, strategies for effectively competing in this environment are just beginning to materialize. This book addresses both of these critical aspects of the Internet and offers business models and strategies for better understanding this important phenomenon.

After having read many books on the subject matter, I was delighted to find this book and have decided to adopt it for my course. The book provides models and frameworks for understanding e-commerce and e-commerce strategies. It incorporates many concepts from basic marketing and management classes as well as one chapter on financing a start-up.

Subsequently, Allan went to the University of Michigan Business School to teach Technology & Innovation Management as well as Strategic Management, while Chris went to the NYU Stern School of Business to teach Technological Innovation & New Product Development, Strategic Management, and Operations Management. Allan and Chris Ann Arbor and New York City. A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and HotMail. Stores ▾. Audible Barnes & Noble Walmart eBooks Apple Books Google Play Abebooks Book Depository Alibris Indigo Better World Books IndieBound. Paperback, 358 pages.

Allan Afuah, Christopher Tucci

Allan Afuah, Christopher Tucci.

Afuah and Tucci’s Internet Business Models and Strategies . The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.

In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. Издания произведения: ISBN

Abridgement of Appendix One, Netscape’s Chronology reprinted in Internet Business Models and Strategies: Text and Cases, Allan Afuah and Christopher L. Tucci, NY: Irwin/McGraw-Hill, 2001.

Abridgement of Appendix One, Netscape’s Chronology reprinted in Internet Business Models and Strategies: Text and Cases, Allan Afuah and Christopher L. Competing in the Age of Digital Convergence, e. Boston, MA: Harvard Business School Press, 1997. Accompanied by International Trade and Competition Instructor's Manual.

Afuah and Tucci's "Internet Business Models and Strategies: Text and Cases, 2e" draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.

Honeirsil

The book is (or was) an excellent primer to understanding the fundamental concepts of e-commerce. But while there are some business concepts thrown in (i.e. the 5 C's), they do not expand on those basic understandings of the Internet and its businesses. Anyone who had been following the Internet years via other publications would already possess the necessary knowledge that this book provides. If you don't have a good understanding, then at [$$$], there are cheaper alternatives.
A great boost to this book would have been including a CD containing even one of Mr. Afuah's lectures. Mr. Afuah is a brilliant and knowledgeable man who challenges his students to think beyond just the basics. We were not able to get away with trite responses not backed up with data. Since this is hard to do through a book, an interactive CD could at least be somewhat useful.

Weernis

In June I requested an Advanced copy of Internet Business Models and Strategies by Afuah and Tucci (McGraw-Hill) in order to review it for my E-Commerce and Entrepreneurship class. After having read many books on the subject matter, I was delighted to find this book and have decided to adopt it for my course. The book provides models and frameworks for understanding e-commerce and e-commerce strategies. It incorporates many concepts from basic marketing and management classes as well as one chapter on financing a start-up. This text is particularly appropriate for my class because it not only provides an overview of e-commerce, it also provides information for entrepreneurs on some of the important matters that need to be taken into consideration when starting a company on-line. The authors discuss the problems, opportunities and strategies that can be used for a clicks-and-mortar firm as well as for a strictly dot.com firm. The text provides the reader with basic information on the infrastructure of e-commerce and its associated technology. The text is written in understandable language which will make it easier for readers who have no knowledge of e-commerce technology to grasp the concepts. In addition to providing multiple models in the text to give readers the "big picture", the text also provides multiple cases on some of the major players in e-commerce including: Red Hat, eBay, Netscape, Microsoft, Sun Microsystems, Hotmail and more. Additionally, the authors provide thought-provoking discussion questions at the end of each chapter. There are many things about this book that I like, but I'll highlight two that I find most interesting and/or relevant. First, the book takes a broad perspective on e-commerce. It does not just focus on a marketing or financial perspective. While there are many good books that consumers/businesses can get their hands on at Barnes and Noble and Borders that are very good at telling individuals "how to", this text gives the reader the big picture for staying competitive in e-commerce in the long run. The second highlight for me (which I'm sure is impacted by the fact that I teach Marketing and Management classes) is the authors inclusion of the 5-Cs (coordination, commerce, community, content and communication) throughout the text. I was at an e-business expo in Minneapolis June 7 and 8 and listened to many speakers. One comment about e-commerce from Tom Kieffer, President and CEO of Agiliti, stood out to me, "it's about communications, not computing". I am not a tech-head, and I was thrilled to hear the president of an ASP emphasize the importance of communication in e-commerce. Technology gives us the foundation for e-commerce, but people must manage the information that is being presented. Afuah and Tucci affirm this idea throughout their book.

Damdyagab

This is one of the few texts on E-commerce that is both comprehensible and relevant, and useful both to academics and practitioners. In their second edition, the authors have fleshed out several chapters that were rather sketchy in the first edition, and have updated the cases. The study of Microsoft's Xbox is especially interesting, and the Beyond Interactive case, focusing on the firm's efforts to deal with the rapid decline of advertising revenue, is poignant.
Like any text, parts of the book could be improved. I find the treatment of valuation (Ch 8) superficial, despite the inclusion of several equasions, and the authors should have validated the component measures approach recommended in Chapter 9 before presenting it again in this edition. Also, I'm not sure the Porter model recommended in Chapter 11 really fits the dynamic context of the network-based firm. But these flaws are minor compared to the high level of clarity and structure the authors bring to the subject. Highly recommended for MBA classes in e-commerce and seminars in strategy.

Cargahibe

Professor Afuah reveals how companies can structure successful Internet business models. He describes buying behavior among early adopters, ways to transfer innovations within a company, ways to reduce uncertainty, and methods of achieving a strong competitive position. The book's case studies give concrete examples that readers can use as a foundation for making business decisions. This is an instructive book for entrepreneurs and product managers who aim to launch products in fast-moving technology arenas. (Note: Bryan Richards is co-author of a case study on Microsoft's X-Box Online that appears in "Internet Business Models and Strategies").

Wooden Purple Romeo

geez man, this book is unbelievably a hard work to read et alone to understand , but i find this book is a good challenge to take and i predict this book will be able to help the reader to help the reader to understand the subject learned furthermore, yes i find this book a resourceful book but this book will be more useful for people with a base of knowledge in the field,for a college student concentrating in this field i find this book troubling and useful in the same time.
Send me the Hary Potter and The Order of Phoenix book please

BeatHoWin

After reading this book, I found this book was very helpfull for me in understanding kinds of Internet Business. Since I don't have "Internet" background in my education, this book is really recommended by me to be your reference book, whether it is for student use or business implementation. Least but not last, it is resourceful, up-to-date, and comprehensive but not too technical also fill with real case studies.

Dammy

This book contains a lot of things - conceptual and technical - we need to know about internet. Especially about business models and it's strategies. It is up to date and suits for business on internet nowadays. This book is not so difficult to understand, so to know more about business on the internet, this is the right book to read.

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