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ePub Ethics in Marketing: International cases and perspectives download

by Gene R. Laczniak,Patrick E. Murphy

ePub Ethics in Marketing: International cases and perspectives download
Author:
Gene R. Laczniak,Patrick E. Murphy
ISBN13:
978-0415783521
ISBN:
0415783526
Language:
Publisher:
Routledge; 1 edition (March 4, 2012)
Category:
Subcategory:
Marketing & Sales
ePub file:
1896 kb
Fb2 file:
1798 kb
Other formats:
mobi txt mbr azw
Rating:
4.2
Votes:
796

Gene R. Laczniak is Professor of Marketing at Marquette University, USA.

Ethics in Marketing book. Start by marking Ethics in Marketing: International Cases and Perspectives as Want to Read

Ethics in Marketing book. Start by marking Ethics in Marketing: International Cases and Perspectives as Want to Read: Want to Read savin. ant to Read.

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable .

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

Gene R. Laczniak, Fiona Harris, Patrick E. Murphy. Place of Publication

Gene R. Place of Publication. Part 1: Background 1. Foundational Perspectives for Ethical and Socially Responsible Marketing Decisions 2. Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions 3. Preserving the Venture -A Sample Case Study with Frameworks and Ethical Analyses Part 2: Short Cases 4. Just a Friendly Request Terri L. Rittenburg 5. Going Along to Get Along Raymond F. Keyes 6. Casas Bahia Chrissy Golden 7. Discount Drugstore: No Gifts Allowed? Gene R. Laczniak 8. Reference Prices in Retailing: What is a Fair Comparison?

oceedings{Murphy2012EthicsIM, title {Ethics in Marketing: International Cases and Perspectives}, author {Patrick E. Murphy and Gene R. Laczniak and Fiona Harris}, year {2012} }.

oceedings{Murphy2012EthicsIM, title {Ethics in Marketing: International Cases and Perspectives}, author {Patrick E. Patrick E. Murphy, Gene R. Laczniak, Fiona Harris.

Since most marketing managers face ethical dilemmas during their careers, it is. .Similar books and articles. Gene R. Laczniak & Patrick E. Murphy - 2006 - Business Ethics Quarterly 16 (3):313-322

Since most marketing managers face ethical dilemmas during their careers, it is essential to study the moral consequences of these. An Empirical Examination of Marketing Professionals' Ethical Behavior in Differing Situations. Murphy - 2006 - Business Ethics Quarterly 16 (3):313-322. Naresh K. Malhotra & Gina L. Miller - 1998 - Journal of Business Ethics 17 (3):263-280.

Save up to 80% by choosing the eTextbook option for ISBN: 9781317235644, 1317235649. The print version of this textbook is ISBN: 9781138648081, 1138648086.

By Patrick E. Laczniak, Fiona Harris

By Patrick E. 198 pages 6 B/W Illus. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world.

International cases and perspectives. ByPatrick E. Laczniak . A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. by Patrick E. Murphy,Gene R. Laczniak,Fiona Harris.

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.

Ethics in Marketingcontains 20 cases that deal with a variety of ethical issues such as questionable selling practices,exploitative advertising, counterfeiting, product safety,apparent bribery and channel conflict that companies face across the world. A hallmark of this book isits international dimensionalong withhigh-profile case studies that represent situations inEuropean, North American, Chinese, Indian andSouth American companies. Well known multinationals like Caterpillar,Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning.A decision-making model is also presented, for use in the case analyses.

This uniquecase-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.

  • Book was mailed right away and in great condition. Case studies are interesting and cover both domestic and international topics.

  • Worth the money for an additional source for cases. Some of the cases are outdated though because the book is older.