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ePub What Clients Love download

by Hachette Assorted Authors,Harry Beckwith

ePub What Clients Love download
Hachette Assorted Authors,Harry Beckwith
Hachette Audio; Abridged edition (January 2003)
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Harry Beckwith, Author. Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics.

Harry Beckwith, Author. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today’s business battles.

A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. Get recommended reads, deals, and more from Hachette.

com's Harry Beckwith Author Page

com's Harry Beckwith Author Page. Harry Beckwith is a frequent guest lecturer for many national corporations, including ABC, In. BellSouth Corporation, Norwest Corporation, and Marsh & McLennan Companies, In. among others. He lives in Minneapolis, Minnesota.

Will be shipped from US. Used books may not include companion materials, may have some shelf wear, may contain highlighting/notes. Find all the books, read about the author, and more. Publisher: Hachette Audio (1851). Are you an author? Learn about Author Central. Harry Beckwith (Author). Shipping Information: View shipping rates and policies.

What Clients Love: A Field Guide to Growning Your Business.

Harry Beckwith is founder of Beckwith Advertising & Marketing, working with some of America's best 100 service companies as well as smaller companies across the country. A graduate of Stamford and a former creative supervisor for one of America's most honoured ad agencies. Books by Harry Beckwith. Selling The Invisible: A Field Guide to Modern Marketing. What Clients Love: A Field Guide to Growning Your Business. Find a book you'll love, get our newsletter. YES I have read and accept the Terms and Conditions .

Summary of What Clients Love. At getAbstract, we summarize books that help people understand the world and make it better. At times, author Harry Beckwith’s approach seems episodic. It’s not always clear what one section has to do with another. Warner Books, 2003 ISBN: 9780446527552 Pages: 256. Looking for the book? We have the summary! Get the key insights in just 10 minutes. Whatever we select for our library has to excel in one or the other of these two core criteria: Enlightening – You’ll learn things that will inform and improve your decisions.

21 quotes from Harry Beckwith: 'Acquaintances give us moments . If I had booked a car service, it would have delivered me to Princeton ten minutes before the meeting.

21 quotes from Harry Beckwith: 'Acquaintances give us moments; friends give us hours; good friends give us days. 'When outsiders criticize Americans, they regularly note that we seem self-centered, which we are. But few contend we are selfish, and with good reason; we are no., and 'Don’t charge by the hour.

Author: Harry Beckwith. What Clients Love isn’t just a book about satisfying your customers, but a book about distinguishing yourself from the noise, building a lasting relationship in business, and growing your business with passion and courage. Three key insights I love the most in this book: (1) Be different, that’s how you stand out; (2) Everything you associating shapes your brand and thus, your customers’ experience; (3) Always tell the truth-it’s the only path to building trust and loyalty.

Harry Beckwith, the author of Selling the Invisible, is. .

Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies. 5. What Clients Love. What Clients Love will help you stand out from the crowd - and sell anything to anyone. 6. The Invisible Touch: The Four Keys to Modern Marketing. Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists.

A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.
  • Don't et me wrong, this is a good book, and if you have time I would recommend reading it. It's just not one of the best and not as good as the first two books from Harry Beckwith.

    The format is great: compact, easy to read, perfect to bring on a 2-3 hour flight. The book is a collection of ideas and stories, which makes it also a good book for people who prefer to read a few pages per day. The stories are not very connected on a single theme:the book is about much more than "What clients love" .

    Some of the ideas in the book are old, some are OK, some I don't agree with, and a few were really good. This is one of those books that can give you one really good idea that makes reading the book 10x worth it. Yet I didn't get any - you might. Good luck

  • Upon completing my first read of this "simple" book, I found myself not only reviewing the numerous dog-eared pages & notes I took (Notes? Who takes notes in books anymore?), I also found myself turning all the way back to Page 1 to start reading it all over again. I'm sure there are a few nuggets of wisdom that I've missed.
    There are very few business books worth a second read. This is one of them. If you're an executive at any level in any kind of business (service or otherwise) this book could be extremely helpful both in your current business and in future opportunities. Even job seekers and entrepreneurs would benefit from this book.
    I'm buying copies of this book for a few of my friends. It's that good. Thank you, Mr. B!

  • Ogilvy, Bernbach, Gossage, Burnett, Trout & Ries, Roy Williams... and Beckwith. These guys all know their stuff. Solid, common sense, and usable information. Be sure you get Selling the Invisible first.

  • I use it in my marketing classes as a supplemental text to the more ponderous classic textbooks. It is an excellent, inexpensive, easy-to-read reference book. It is, essentially, an up-to-date rehash of Harry Beckworth's classic "Selling the Invisible," which is getting harder to find.

  • Frankly, most of this book focuses on 2 things:

    1. Rehashing a lot of "Selling the Invisible" (which I'd strongly recommend over this one); and

    2. A strong argument for building a brand (which, coincidentally, Mr. Beckwith's firm can do for you - who knew?)

    If you've read "Selling the Invisible," there are about half a dozen or so nuggets of wisdom in this book; you need to make the decision if that's worth your money or not.

  • Exactly as described. Delivered timely

  • I loved Harry's first book, and this one is even better. While I don't agree with all the advice, he certainly nails the decision points and helps you make any marketing or sales more effective.

  • Great advice. Love this book.