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ePub Customer Equity Management with Software download

by Katherine N. Lemon,Das Narayandas,Roland T. Rust

ePub Customer Equity Management with Software download
Author:
Katherine N. Lemon,Das Narayandas,Roland T. Rust
ISBN13:
978-0131535602
ISBN:
0131535609
Language:
Publisher:
Prentice Hall (December 2, 2004)
Category:
Subcategory:
Processes & Infrastructure
ePub file:
1679 kb
Fb2 file:
1299 kb
Other formats:
txt docx azw lit
Rating:
4.8
Votes:
152

Customer Relationship Management. by Roland T. Rust, Katherine N. Lemon, Das Narayandas.

Customer Relationship Management. Select Format: Paperback.

Roland T. Rust (Author), Katherine N. Lemon (Author), DAS NARAYANDAS (Author) & 0 more. Customer equity gurus Rust & Lemon provide a thorough explanation of customer equity, going far beyond their "Driving Customer Equity" book in detail. ISBN-13: 978-0131419292. The relationship management/CRM sections reflect the expertise of Harvard guru Narayandas. A company can use this book to learn how to effectively implement the customer equity perspective in their company. One person found this helpful.

Discover new books on Goodreads. See if your friends have read any of Roland T. Rust's books. Roland T. Rust’s Followers. None yet. Rust. Rust’s books.

Rust, Roland . Katherine N. Lemon and Das Narayandas (2005), Customer Equity Management, Upper Saddle River . Lemon and Das Narayandas (2005), Customer Equity Management, Upper Saddle River, New Jersey: Prentice-Hall. Rust, Roland T. and . Kannan, Eds. (2002), e-Service, Armonk, NY: . Rust, Roland . Valarie A. Zeithaml, and Katherine N. Lemon (2000), Driving Customer Equity, New York: Free Press. Top-10 Best-Seller, sales and marketing, National Post (Canada). Lemon and Valarie A. Zeithaml (2004), Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing, 68 (1), 109-127. Sheth Foundation/Journal of Marketing Award, 2010.

Customer Equity Management with Software . Rust, Univeristy of Maryland. Lemon, Boston College. Rust holds the David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is Chair of the Marketing Department and directs the Center for Excellence in Service.

Rust, R. Lemon, K. & Narayandas, D. (2004). Customer equity management. New Jersey: Pearson Education. Rust, R. Zeithaml, V. & Lemon, K. N. (2000). New York: The Free Press. Thomas, J. S. (2001).

Find nearly any book by Katherine N. Lemon. Get the best deal by comparing prices from over 100,000 booksellers. ISBN 9780131419292 (978-0-13-141929-2) Softcover, Wharton School Pub, 2004. Find signed collectible books: 'Customer Equity Management'. Customer Equity Management with Software.

Return on Marketing: Using Customer Equity To Focus Marketing Strategy. Customer Relationship Management.

Management’s attention is naturally drawn to the constant battle for attracting (rather than retaining) customers, and it is on that battlefield that Brand Equity reigns supreme. Now consider the new service economy. Services work differently in the marketplace than goods. This book provides a framework for understanding Customer Equity and shows how this framework can help management focus its resources to maximize long-term profitability, through the successful cultivation of profitable customer relationships.

Author Roland T. It"s organized around a simple framework, the Strategic Customer Equity Management plan for developing profitable marketing strategies. Pages 324. Year of production 2004. RU. For Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels. Also suitable as a supplement for Marketing Strategy and Marketing Management courses. Applied in its orientation, it contains a variety of practical tools including two cases on CD that use analytic software developed by the authors.

For Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels. Also suitable as a supplement for Marketing Strategy and Marketing Management courses. This concise new textbook by a team of award winning professors presents the concepts and analytic tools necessary to understand customer equity management. It's organized around a simple framework, the Strategic Customer Equity Management plan for developing profitable marketing strategies. Applied in its orientation, it contains a variety of practical tools including two cases on CD that use analytic software developed by the authors.
  • As a marketing professional I found the book to give a good understanding of the concept customer equity management (CEM), although it may be overly comprehensive and dry at times.

    More practical books may be Market-Based Management (5th Edition) and Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition), which I've found to cover the most important aspects in a clearer manner for my purposes.

  • I had to buy this for school...so I hated it!

  • I had to use this book for an MBA CRM class. I can safely say that everyone taking the course dislikes this book. The book has a very narrow approach to CRM - based on one single academic study. In addition, this study (by the authors) seems very remote from actual business practices. For example, how could one collect reasonably and systematically the kind of data that are necessary to populate their model for decision making? Having been working in a CRM function of a large financial institution, I would call the authors suggestions ivory tower wishful thinking.

  • Customer equity gurus Rust & Lemon provide a thorough explanation of customer equity, going far beyond their "Driving Customer Equity" book in detail. The relationship management/CRM sections reflect the expertise of Harvard guru Narayandas. A company can use this book to learn how to effectively implement the customer equity perspective in their company.

  • An introductory book to the related issue, many cases but poor in contents if you want to go further.

    Good for read it in a library rather than as being a part of your reference book collection for future inquiries