ePub Customer Equity Management with Software download
by Katherine N. Lemon,Das Narayandas,Roland T. Rust
Customer Relationship Management. by Roland T. Rust, Katherine N. Lemon, Das Narayandas.
Customer Relationship Management. Select Format: Paperback.
Roland T. Rust (Author), Katherine N. Lemon (Author), DAS NARAYANDAS (Author) & 0 more. Customer equity gurus Rust & Lemon provide a thorough explanation of customer equity, going far beyond their "Driving Customer Equity" book in detail. ISBN-13: 978-0131419292. The relationship management/CRM sections reflect the expertise of Harvard guru Narayandas. A company can use this book to learn how to effectively implement the customer equity perspective in their company. One person found this helpful.
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Rust, Roland . Katherine N. Lemon and Das Narayandas (2005), Customer Equity Management, Upper Saddle River . Lemon and Das Narayandas (2005), Customer Equity Management, Upper Saddle River, New Jersey: Prentice-Hall. Rust, Roland T. and . Kannan, Eds. (2002), e-Service, Armonk, NY: . Rust, Roland . Valarie A. Zeithaml, and Katherine N. Lemon (2000), Driving Customer Equity, New York: Free Press. Top-10 Best-Seller, sales and marketing, National Post (Canada). Lemon and Valarie A. Zeithaml (2004), Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing, 68 (1), 109-127. Sheth Foundation/Journal of Marketing Award, 2010.
Customer Equity Management with Software . Rust, Univeristy of Maryland. Lemon, Boston College. Rust holds the David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is Chair of the Marketing Department and directs the Center for Excellence in Service.
Rust, R. Lemon, K. & Narayandas, D. (2004). Customer equity management. New Jersey: Pearson Education. Rust, R. Zeithaml, V. & Lemon, K. N. (2000). New York: The Free Press. Thomas, J. S. (2001).
Find nearly any book by Katherine N. Lemon. Get the best deal by comparing prices from over 100,000 booksellers. ISBN 9780131419292 (978-0-13-141929-2) Softcover, Wharton School Pub, 2004. Find signed collectible books: 'Customer Equity Management'. Customer Equity Management with Software.
Return on Marketing: Using Customer Equity To Focus Marketing Strategy. Customer Relationship Management.
Management’s attention is naturally drawn to the constant battle for attracting (rather than retaining) customers, and it is on that battlefield that Brand Equity reigns supreme. Now consider the new service economy. Services work differently in the marketplace than goods. This book provides a framework for understanding Customer Equity and shows how this framework can help management focus its resources to maximize long-term profitability, through the successful cultivation of profitable customer relationships.
Author Roland T. It"s organized around a simple framework, the Strategic Customer Equity Management plan for developing profitable marketing strategies. Pages 324. Year of production 2004. RU. For Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels. Also suitable as a supplement for Marketing Strategy and Marketing Management courses. Applied in its orientation, it contains a variety of practical tools including two cases on CD that use analytic software developed by the authors.
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