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ePub Web Metrics: Proven Methods for Measuring Web Site Success download

by Jim Sterne

ePub Web Metrics: Proven Methods for Measuring Web Site Success download
Author:
Jim Sterne
ISBN13:
978-0471220725
ISBN:
0471220728
Language:
Publisher:
Wiley; 1 edition (June 15, 2002)
Category:
Subcategory:
Networking & Cloud Computing
ePub file:
1856 kb
Fb2 file:
1628 kb
Other formats:
docx txt doc rtf
Rating:
4.7
Votes:
841

Web Metrics provides you with everything you'll need to know to measure your online business strategy, including . If they taught a Web Metrics 101 class this would be the book listed on the syllabus

Web Metrics provides you with everything you'll need to know to measure your online business strategy, including: Types of Web metrics tools, services, techniques, and standards for Web measurement Ways to fully integrate Web metrics with the customer experience Details on how to use metrics to meet specific business goals. If they taught a Web Metrics 101 class this would be the book listed on the syllabus. Like many of my college text books in the past I hated reading them at the time but was glad I did later. In fact I actually won this book at a conference where Jim spoke.

Details (if other): Cancel. Thanks for telling us about the problem. Web Metrics: Proven Methods for Measuring Web Site Success.

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Sterne clearly explains how to use metrics to quantify business goals. This is the book to read about web metrics and measuring web site success

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. Sterne clearly explains how to use metrics to quantify business goals. The tools, services, and techniques for measurement described in the book will be helpful for any e-business or other company with an Internet presence. This is the book to read about web metrics and measuring web site success. I read much of this book in a couple of days and found it to be superb - clear, to the point, funny and informative.

how and it's completely free! AdvertisingKnowHow. 21 November at 17:06 ·.

Measuring and understanding your Web site's success is a critical process. In the article How to Measure and Improve Site Success, I looked at how to improving site success through marketing planning and project evaluation. Here in Part 2 I’ll look at several Web metrics, ways to measure and improve your site by understanding the data. Actionable Web Analytics: Using Data to Make Smart Business Decisions.

With the emergence of the World Wide Web, Web sites have become a key communication channel for organizations. Sterne, . John Wiley & Sons, Chichester (2002)Google Scholar.

We need to tap into other Web data sources and to develop new methods. Toward this end, we propose a new Webometrics concept that is based.

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers
  • The tone of this book is pretty coversational but unorganized. The information in this book is pretty much out of date. For example, this book still talk a lot of banner ad which is almost out of the scope in today's ad on web, while talking little or nothing about PPC. It brings out some good old metric but nothing new. The technolgy foundation of this book is old and weak and can not reflect and keep up with the current trends.

    This book is not efficient in pointing out things. It could be more condensed. I don't think this is neccessary to tell the whole author's personal story and some other trivial things to explain things. YOu would just need to point out the definition, and how to apply it, and how to interepte it and etc.

    This book just includes a lot of unncessary personal story and waste reader's time. If you need a book which is right to the point and nothing more, this book is not right for you.

  • One key phrase from this book sticks in my mind and summarizes the entire theme of the book, "You know your Web site is serving pages. But is it serving company?" Indeed, this is the most business-focused book among the ones I've read on web metrics. The author focuses on two major areas: marketing and customer relationship management metrics, which are closely related. If you're seeking a more technical book, I recommend "Scaling for E-Business: Technologies, Models, Performance, and Capacity Planning" by Daniel A. Menasce and Virgilio A. F. Almeida.
    Not only does this book go deeply into the business-related metrics, but it also shows how select the most meaningful metrics (you cannot economically measure or understand everything). It also shows you how to develop a strategy for gathering and using the metrics, including convincing upper management of the need for the strategy.
    Interestingly, you can also take the information provided in this book and use it as the basis for a competitive intelligence strategy, because the very metrics that are meaningful to your business are also key indicators for your competitors. You can either benchmark your competitors, or determine if their measurement strategy is as mature as yours. While the author didn't explicitly cover this, the material in the book certainly gives you the foundation for such a strategy.
    If you work in marketing or are responsible for CRM you'll find that the book's approach and wealth of ideas and techniques can be put to immediate use. As a side note, if you are using this book in conjunction with a CRM strategy, you'll also want to read "The CRM Handbook: A Business Guide to Customer Relationship Management" by Jill Dyché, which touches upon the metrics aspects presented in this book, and goes deeper into CRM.
    In addition to the material presented in the book, the accompanying web site is equally as valuable, especially the numerous links to related material that is grouped by book chapter.

  • Jim Sterne clearly knows his stuff, but he has such a disconnected, rambling style that it is hard to figure out what he's trying to get at in this book.
    For example, early in the book, he's just starting (in an unusually oblique way) to explain how log files work, then changes gear and reprints a long email from someone else about an application fault management tool, TraceBack. Helpful for some, I suppose, but off track.
    This is one of those books, like "3000 Tips for Better Golf" that is probably best read in small random bits while on the john. Best used as a treasure trove by those who already are famililar with the landscape.

  • It showed a couple of metrics but it's already introduced by other analytics books. And It has so much extremely interviews and introduction of specific vendor's applications ( can be thought as PPL )

    Novice can't get balanced overview from this, intermediates just can advertisements about applications, and experts can have nothing.
    Especially so many and long interview texts are mostly useless and time-consuming.

  • If they taught a Web Metrics 101 class this would be the book listed on the syllabus. Like many of my college text books in the past I hated reading them at the time but was glad I did later. In fact I actually won this book at a conference where Jim spoke. If the aforementioned class existed he is exactly how I would envision the professor, long beard, sweater,slow paced oration and all.

    Jim and his book are full of great information, granted they go into some "stories" a little more often than I would like, and many other reviewers have pointed this out already. I don't think the reader can digest more than a chapter at a time while reading this book, as there is so much to apply to your own companies problems.

    All in all I think this is a great foundation to build from but, as many have already pointed out it was written in 2002 and the industry has evolved in that time. I will definitely keep it on my shelf as a reference for the future.