ePub Web Metrics: Proven Methods for Measuring Web Site Success download
by Jim Sterne
Web Metrics provides you with everything you'll need to know to measure your online business strategy, including . If they taught a Web Metrics 101 class this would be the book listed on the syllabus
Web Metrics provides you with everything you'll need to know to measure your online business strategy, including: Types of Web metrics tools, services, techniques, and standards for Web measurement Ways to fully integrate Web metrics with the customer experience Details on how to use metrics to meet specific business goals. If they taught a Web Metrics 101 class this would be the book listed on the syllabus. Like many of my college text books in the past I hated reading them at the time but was glad I did later. In fact I actually won this book at a conference where Jim spoke.
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Sterne clearly explains how to use metrics to quantify business goals. This is the book to read about web metrics and measuring web site success
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. Sterne clearly explains how to use metrics to quantify business goals. The tools, services, and techniques for measurement described in the book will be helpful for any e-business or other company with an Internet presence. This is the book to read about web metrics and measuring web site success. I read much of this book in a couple of days and found it to be superb - clear, to the point, funny and informative.
how and it's completely free! AdvertisingKnowHow. 21 November at 17:06 ·.
Measuring and understanding your Web site's success is a critical process. In the article How to Measure and Improve Site Success, I looked at how to improving site success through marketing planning and project evaluation. Here in Part 2 I’ll look at several Web metrics, ways to measure and improve your site by understanding the data. Actionable Web Analytics: Using Data to Make Smart Business Decisions.
With the emergence of the World Wide Web, Web sites have become a key communication channel for organizations. Sterne, . John Wiley & Sons, Chichester (2002)Google Scholar.
We need to tap into other Web data sources and to develop new methods. Toward this end, we propose a new Webometrics concept that is based.
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