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ePub Liberalization's Children: Gender, Youth, and Consumer Citizenship in Globalizing India download

by Ritty A. Lukose

ePub Liberalization's Children: Gender, Youth, and Consumer Citizenship in Globalizing India download
Author:
Ritty A. Lukose
ISBN13:
978-0822345671
ISBN:
0822345676
Language:
Publisher:
Duke University Press Books (November 13, 2009)
Category:
Subcategory:
Asia
ePub file:
1545 kb
Fb2 file:
1336 kb
Other formats:
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Rating:
4.4
Votes:
156

Article in Journal of Consumer Culture 11(1):132-134 · March 2011 with 49 Reads. How we measure 'reads'.

Article in Journal of Consumer Culture 11(1):132-134 · March 2011 with 49 Reads.

Liberalization’s Children explores how youth and gender have become crucial sites for a contested cultural politics of globalization in India

Liberalization’s Children explores how youth and gender have become crucial sites for a contested cultural politics of globalization in India. Popular discourses draw a contrast between midnight’s children, who were rooted in post-independence Nehruvian developmentalism, and liberalization’s children, who are global in outlook and unapologetically consumerist. Moral panics about beauty pageants and the celebration of St. Valentine’s Day reflect ambivalence about the impact of an expanding commodity culture, especially on young women. By simply highlighting the triumph of consumerism, such.

Liberalizations Children book. Goodreads helps you keep track of books you want to read

Liberalizations Children book. Goodreads helps you keep track of books you want to read. Start by marking Liberalizations Children: Gender, Youth and Consumer Citizenship in Globalizing India as Want to Read: Want to Read savin. ant to Read.

Her book, Liberalization's Children: Gender, Youth and Consumer Citizenship in Globalizing India, was published by Duke University Press in 2009 and .

Her book, Liberalization's Children: Gender, Youth and Consumer Citizenship in Globalizing India, was published by Duke University Press in 2009 and co-published in India by Orient Blackswan in 2010. She teaches courses on globalization, India/South Asia, sex/gender and feminisms within global contexts, and ethnography. Ritty Lukose's Liberalization's Children: Gender, Youth and Consumer Citizenship in Globalizing India was published by Duke University Press.

In lieu of an abstract, here is a brief excerpt of the content: Ritty Lukose's Liberalization's Children is an excellent ethnographic exploration of th. .Lavanya Murali Proctor.

Liberalization's Children explores how youth and gender have become crucial sites for a contested cultural politics of globalization in India. Popular discourses draw a contrast between "midnight's children," who were rooted in post-independence Nehruvian developmentalism, and "liberalization's children," who are global in outlook and unapologetically consumerist.

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Liberalization’s Children explores how youth and gender have become crucial sites for a contested cultural politics of globalization in India. Valentine’s Day reflect ambivalence about the impact of an expanding commodity culture, especially on young women

Liberalization’s children: Gender, youth and consumer citizenship in globalizing India.

Liberalization’s children: Gender, youth and consumer citizenship in globalizing India. Durham, NC: Duke University Press. CrossRefGoogle Scholar. Authors and Affiliations. Cite this chapter as: Lukose . 2014) Youth and Globalization: Changing Trajectories of Culture and Politics. In: Buckingham . Bragg . Kehily . eds) Youth Cultures in the Age of Global Media. Studies in Childhood and Youth. Palgrave Macmillan, London.

Liberalization’s Children explores how youth and gender have become crucial sites for a contested cultural politics of globalization in India. Popular discourses draw a contrast between “midnight’s children,” who were rooted in post-independence Nehruvian developmentalism, and “liberalization’s children,” who are global in outlook and unapologetically consumerist. Moral panics about beauty pageants and the celebration of St. Valentine’s Day reflect ambivalence about the impact of an expanding commodity culture, especially on young women. By simply highlighting the triumph of consumerism, such discourses obscure more than they reveal. Through a careful analysis of “consumer citizenship,” Ritty A. Lukose argues that the breakdown of the Nehruvian vision connects with ongoing struggles over the meanings of public life and the cultural politics of belonging. Those struggles play out in the ascendancy of Hindu nationalism; reconfigurations of youthful, middle-class femininity; attempts by the middle class to alter understandings of citizenship; and assertions of new forms of masculinity by members of lower castes.

Moving beyond elite figurations of globalizing Indian youth, Lukose draws on ethnographic research to examine how non-elite college students in the southern state of Kerala mediate region, nation, and globe. Kerala sits at the crossroads of development and globalization. Held up as a model of left-inspired development, it has also been transformed through an extensive and largely non-elite transnational circulation of labor, money, and commodities to the Persian Gulf and elsewhere. Focusing on fashion, romance, student politics, and education, Lukose carefully tracks how gender, caste, and class, as well as colonial and postcolonial legacies of culture and power, affect how students navigate their roles as citizens and consumers. She explores how mass-mediation and an expanding commodity culture have differentially incorporated young people into the structures and aspirational logics of globalization.