ePub Marketing Management download

by Philip Kotler Ph.D.,Kevin Lane Keller

Author:

Philip Kotler Ph.D.,Kevin Lane Keller

ISBN13:

978-0132360623

ISBN:

0132360624

Language:

English

Publisher:

Pearson Prentice Hall; 12th ed. edition (April 1, 2007)

Category:

Other

Subcategory:

Education

ePub file:

1581 kb

Fb2 file:

1193 kb

Other formats:

rtf mobi txt azw

Rating:

4.9

Votes:

679

Philip Kotler Ph.D. Kevin Lane Keller Education English

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Softcover book has cheaper pages which make the print sometimes harder to read. Otherwise book is good and it covers a good amount on Basic Marketing Concepts.

Softcover book has cheaper pages which make the print sometimes harder to read.

Kevin Lane Keller is the E. B. Osborn Professor of. .Softcover book has cheaper pages which make the print sometimes harder to read. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.

Marketing management/Philip Kotler, Kevin Lane Keller. 14th ed. p. cm. Includes bibliographical Marke. Marketing 3 – Philip Kotler. 12 MB·4,325 Downloads. 54 MB·1,392 Downloads·New!

Kevin Lane Keller is the E.

Summary Marketing: complete - Kotler and Keller. 30Pages: 34year: 13/14. Summary Marketing Management, Kotler & Keller - annotated classes - H1 - 5, H8 - 22.

Marketing Management. Summary Marketing: complete - Kotler and Keller. 20Pages: 40year: 14/15.

Philip Kotler’s most popular book is Marketing Management. Philip Kotler, Kevin Lane Keller. Want to Read savin. ant to Read.

Northwestern University . Kevin Lane Keller Dartmouth College. The book applies strategic thinking to the complete spectrum of marketing: products, services, persons, places, information, ideas, and causes; consumer and business markets; profit and nonprofit organizations; domestic and foreign companies; small and large firms; manufacturing and intermediary businesses; and low- and high-tech industries.

Kotler, Philip, Kevin Keller and Hamed M. Shamma. A Framework for Marketing Management. Upper Saddle River, : Pearson Higher Education. Kotler, Philip and Francoise Maon. Kotler, Philip, MichaelAllen Hamlin, Irving Rein and Donald Haider.

Delaath

I chose to purchase this version because the paperback version was described to be the same text and it was only 10$ more than the hard cover rental. I discovered despite both being the 15th edition, the text is not the same. The case study at the end of CH2 in the US version are CISCO and Intel and in this version they are Emirates and Electrolux. Needless to say, I am shipping it back for the US Version. Don't know how many other differences there are. Also there are multiple statements both on the cover and in the preface stating this book is not supposed to be distributed outside the Indian subcontinent.

Delari

I rented this book for an MBA class I took in this Spring. I have to say that this book is really well-written and engaging (something that can be difficult to find in a textbook). The chapters in the book tended to be very long, but since the content and voice was interesting, I did not mind. What was also helpful were the real-life company examples spread throughout the entire book.

Shan

The book provides obvious information posed as definitions to make the reader feel that it's more complex. As an MBA student, I've found that not much in this book is useful. The text does not teach you any techniques and methods to help with the generalities it speaks of, it just provides more general information. Here's a helpful example: pg434. Why do products fail? Example answers: Poor timing, shorter product life cycles, lack of organizational support, etc.

Seriously, anyone with a brain knows this. Teach us the techniques on how to fix it.

Goltikree

Font is extremely blurry and very small, making it difficult to read. Photos are low quality. Page numbers and chapter number headers are on the inside corners of the pages along the spine where they are nearly impossible to read. It's like they took their loose-leaf version, scanned it (resulting in the blurry text), and printed and bound starting with the wrong page (resulting in the page number problem). Seriously it's really hard to read. They misspelled the author's name on the cover, if that's any indication of the poor level of quality.
The spine was also broken, but Amazon is refunding my order (thank you, Amazon) so I can order a new one. I expect even a mint condition textbook will still have the printing problems, though. Really disappointed that I'm required to purchase this textbook.

Enone

I wish I would have read the description more closely. This is the non-US version of the book, which is generally fine, but the chapters don't line up. I think most of the content is the same, but based on the way my instructor set up our course and quizzes, I needed to have the exact US version. If you are just interested in learning about marketing management, the book is sufficient, and the content is good, but if you need it to match with your class syllabus, just beware.

Humin

This text book is very informative, however, the author adds in a lot of fluff material. I don't know what else to say about this book... it's a textbook so it's not entertaining at all. Amazon is horrible with the pricing. I was able to rent this book for really cheap, but just looking at this link again, the rental price is 3-4 times higher.

Kitaxe

Overall, I didn’t like this text. It is a couple of years old for the fifth edition, so it is a bit dated with regards to blogs and social media

.
The problem isn’t really the content though. The “framework” part of the title is spot-on. The problem is that the framework is all there is. It comes across as a firehose of jargon, and as someone who had never taken a marketing class, it was a little much. (As an aside, is it just me, or is a bunch of marketing just social science poorly understood and badly applied?) The big thing for me is that there were too few examples, so the terms and ideas just became an unceasing flow of one thing after another. No context for the terms made for harder understanding of the concepts.

While, on one hand, this book is logically organized to present the given information, it presents it as drily as possible, with very few examples to help color understanding. It is torture to try to get through it. Fortunately, it's for an MBA class that I already know most of the material of from working in marketing. If this was new material to me, I think I would really have a hard time using this book as a learning tool. Also, you will be shocked at how small it is. $125-ish for this little, boring book is criminal.

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