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ePub Dictionnaire marketing: Banque, assurance (Dunod entreprise) (French Edition) download

by Yves Le Golvan

ePub Dictionnaire marketing: Banque, assurance (Dunod entreprise) (French Edition) download
Author:
Yves Le Golvan
ISBN13:
978-2040169961
ISBN:
2040169962
Language:
Publisher:
Dunod (1988)
Category:
Subcategory:
Foreign Language Study & Reference
ePub file:
1761 kb
Fb2 file:
1677 kb
Other formats:
txt azw mobi lrf
Rating:
4.8
Votes:
871

Dictionnaire marketing. Published 1988 by Dunod in . Written in French. Bank marketing, Dictionaries, French, Insurance, Marketing.

Dictionnaire marketing. Bibliography: p. -146.

Dictionnaire marketing: banque, assurance. Libraries near you: WorldCat.

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Yves LE. financial executive. LE, Yves was born on August 30, 1920 in Hennebont. University de Paris a la Sorbonne, Ecole des Hautes Etudes Commerciales, and Ecole Libre des Sciences Politiques. Attached to General Inspectorate of Finances 1943, Director Anoint du Cabinet, President du Conseil 1948-1949, Sous-Director, Chef de Service, Ministry of Finance and Economics Affairs 1951.

The "MarkWare" as proposed by Yves Le Golvan (marketing dictionary, 1988) .

The "MarkWare" as proposed by Yves Le Golvan (marketing dictionary, 1988) implies that the company adopted eight key concepts of marketing management-all complementary, although some of them have more than one operational aspect Strategic these are the following fundamental concepts (as quoted by Yves Le Golvan): Market needs, vocation, positioning, marketing mix, differentiation, image, profitability and planning .

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