mostraligabue
» » Feelings Mechanism: The Impact of Feelings on Ad Based Affect and Cognition (Working Paper, Report No. 88-110)

ePub Feelings Mechanism: The Impact of Feelings on Ad Based Affect and Cognition (Working Paper, Report No. 88-110) download

by Julie A. Edell,Marian Champman Burke

ePub Feelings Mechanism: The Impact of Feelings on Ad Based Affect and Cognition (Working Paper, Report No. 88-110) download
Author:
Julie A. Edell,Marian Champman Burke
ISBN13:
978-9991724508
ISBN:
9991724508
Publisher:
Marketing Science Inst (June 1988)
Category:
ePub file:
1599 kb
Fb2 file:
1901 kb
Other formats:
azw doc lrf rtf
Rating:
4.7
Votes:
493

Julie A. Edell and Marian Chapman Burke, 1988, 88-110.

Julie A. Related Topics: Advertising Consumer Behavior. Subject The effect of feelings generated by an ad on various measures of advertising effectiveness. The Impact of Feelings The second part of the Feelings Mechanism project investigates the relationships among feelings experienced in response to an ad, judgments of the ad's characteristics, brand attribute evaluations, attitude toward the ad, and attitude toward the brand. The present report focuses particularly on these relationships. A model was developed that specified feelings would influence each of the other constructs, either directly or indirectly.

the impact of feelings on ad-based affect and cognition. Published 1988 by Marketing Science Institute in Cambridge, Mass. Report, Marketing Science Institute - n. 8-110. The authors examine the relationships among feelings generated by new television ads for unfamiliar products, judgments of the ads' characteristics, brand attribute evaluations, attitude toward the ad, and attitude toward the brand in a simultaneous equation model. Feelings affect attitude toward the ad and attitude toward the brand directly and indirectly. The particular effects of three different dimensions of feelings-upbeat, warm, and negative-are identified

Burke, Marian C. and Julie A. Edell. The Impact of Feelings on Ad-Based Affect and Cognition. CrossRefGoogle Scholar. Cacioppo, John . Gary G. Berntson, and David J. Klein.

Burke, Marian C. What Is an Emotion? The Role of Somatovisceral Afference, With Special Emphasis on Somatovisceral ‘Illusions. Cantor, Joanne . Jennings Bryant, and Dolf Zillman. Enhancement of Humor Appreciation by Transferred Excitation. Journal of Personality and Social Psychology 30:812–821. Edell, Marian Champma. Feelings Mechanism Close. Are you sure you want to remove Feelings Mechanism from your list? Feelings Mechanism. The Impact of Feelings on Ad Based Affect and Cognition (Working Paper, Report No. 88-110). by Julie A. Edell, Marian Champman Burke. Published June 1988 by Marketing Science Inst.

Diener, E. Sandvik, . and Larsen, Randy. J. (1985), Age and Sex Effects for Emotional Intensity, Developmental Psychology, 21, 542-546. Dietz-Uhler, B. & Murrell, A. (1999), Examining fan reactions to game outcomes: A longitudinal study of social identity, Journal of Sport Behavior, 22 (1), 15-28.

However, there was also no significant difference in test scores between participants in the . Based on these results, the presence.

However, there was also no significant difference in test scores between participants in the soft music conditions ( M 2. 5) and performance in the loud music conditions ( M 2. 2), t (31) -. 6, p . 82. The present study sought to demonstrate the impact of different genres of music played at different volume levels on cognitive performance. In accordance with the first hypothesis, participants performed better in silence than they did in any music conditions. Based on these results, the presence of lyrics and the consistent use of louder instruments, such as drums, bass and, electric guitar to the heavy metal rock music can be seen as reasons for its distracting effects.

It is these feelings of ownership that appeared to lead individuals to include the object into their endowment and to shift their reference point accordingly. Jochen Reb & Terry Connolly, 2007. Possession, feelings of ownership and the endowment effect," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 2, pages 107-114, April. Handle: RePEc:jdm:journl:v:2:y:2007:i::p:107-114.