This book explores globalization through a historical and anthropological study of how familiar soft drinks such as. .

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in.

Coca-Globalization explores globalization through an historical and anthropological study of soft drinks such as Coke and Pepsi, examining how they have become more than mere commodities.

Find many great new & used options and get the best deals for Coca-Globalization : Following Soft .

Coca-Globalization book. Goodreads helps you keep track of books you want to read. Start by marking Coca-Globalization: Following Soft Drinks from New York to New Guinea as Want to Read: Want to Read saving. Start by marking Coca-Globalization: Following Soft Drinks from New York to New Guinea as Want to Read: Want to Read savin. ant to Read.

Request PDF On Jan 1, 2013, Catherine Morin Boulais and others published Foster Robert . 2008, Coca-Globalization. Following Soft Drinks from New York to New Guinea. New York, Palgrave Macmillan, 276 . bibliogr. Got it. We value your privacy.

Against such abstractness, Robert Foster’s Coca-Globalization .

Against such abstractness, Robert Foster’s Coca-Globalization investigates and conceptualizes the social and spatial life of soft drinks. Throughout the book, Foster challenges the common dichotomies of global/local, ogenization, and ion. He questions the supposed polarity between strong and weak globalization. For Foster, globalization and commodities must be viewed in such a way as to highlight the agency of consumers, but with the caveat that material and social conditions are not entirely under the agent’s control.

Following Soft Drinks from New York to New Guinea. This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods.

book by Robert J. Foster. This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities