ePub The Responsive Public Library: How to Develop and Market a Winning Collection, 2nd Edition download
by Karen L. Wallace,Sharon L Baker
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The authors, a library educator and a practicing librarian, bring a wealth of. .
aculty and students in schools of library and information science, public library administrators, and librarians involved with collection development in all types of public libraries. One of the most useful works on the public librar. he book is packed with practical informatio. - Reference & User Services Quarterly. SHARON L. BAKER is former Associate Professor, University of Iowa School of Library and Information Science, Iowa City.
KAREN L. WALLACE is e Librarian, Drake University Law Library in Des Moines, Iowa, and was formerly the Head of Community Services at Des Plaines Public Library, Des Plaines, Illinois. Paperback: 364 pages. Start reading The Responsive Public Library on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.
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Shows how proven marketing techniques can be applied to library collection development in today's high-tech environment. The Responsive Public Library.
Shows how proven marketing techniques can be applied to library collection development in today's high-tech environment. ABC-Clio, LLC. Book Format. We're committed to providing low prices every day, on everything.
Sharon L. Baker, Karen L. Wallace. 8 Mb. Born to Be a Butterfly.
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Baker, Sharon L. and Karen L. The Responsive Public Library: How to Develop and Market a Winning Collection. One of the most useful works on the public library, this book is almost unknown to readers' advisors
Baker, Sharon L. 2nd ed. Englewood, Colo. One of the most useful works on the public library, this book is almost unknown to readers' advisors. It includes an impressive bibliography.
How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library―its collection―the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.
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