ePub Focus Groups: Theory and Practice (Applied Social Research Methods) download

by Prem N. Shamdasani,Dennis Rook,David W. Stewart

Author:

Prem N. Shamdasani,Dennis Rook,David W. Stewart

ISBN13:

978-0761925835

ISBN:

076192583X

Language:

English

Publisher:

SAGE Publications, Inc; 2nd edition (July 1, 2006)

Category:

Social Sciences

Subcategory:

Social Sciences

ePub file:

1362 kb

Fb2 file:

1999 kb

Other formats:

txt docx doc azw

Rating:

4.4

Votes:

505

Prem N. Shamdasani Dennis Rook David W. Stewart Social Sciences English

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David W. Stewart, P. Would serve as a great field guide and reference while conducing focus groups.

David W.

Aside from teaching graduate and executive MBA courses, Dr Shamdasani is very active in executive development and training and has worked with more than 80 companies globally such as Caterpillar, J&J, L’Oreal, McDonalds, Nokia, Sony, Samsung, IBM, Microsoft, 3M, DuPont, Asahi Glass, Philips, Siemens, Alcatel-Lucent, Singapore Airlines, UPS, AP Moeller Maersk, Roche, Bayer Healthcare, GSK, Deutsche Bank, HSBC, Barclays

Dennis Rook is a Professor of Clinical Marketing at the Marshall School of Business.

by David W. Stewart and Prem N. Shamdasani. Stewart, Prem N. Shamdasani

David W.

Автор: Stewart David . Shamdasani Prem N. Название: Focus . Описание: A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.

Описание: A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.

Focus Groups: Theory and Practice David W. Stewart,Prem N. Shamdasani,Dennis W. Rook . His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care. Библиографические данные.

Все результаты Поиска книг Google Об авторе (2002). He was Director of the Center for 14 years.

This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.

Hellmaster

Great source for focus groups. As with most Sage books, this is very clear, well organized and to the point. Would serve as a great field guide and reference while conducing focus groups. The book is organized chronologically according to how the researcher would approach a focus group, this helps with referencing the book and finding needed info if in a pinch. A thorough and great book for this method.

Gianni_Giant

With the help of my thesis supervisor, I have read the book before i bought it on amazon. i am from software engineering and this book is a good reference also for any engineering discipline. For those people who are willing to perform Focus groups in their research, you can know what is focus groups and how it works in real time. It also has detailed shortly about Delphi method in the last chapters. Threats to validity and risky nature of focus groups is clearly expressed. In my opinion, i think this book still needs an update. Some real life examples of conducting Focus groups research (in all the disciplines) should be detailed in one more chapter. Doing so, will improve the scope of FG in almost all the disciplines. (one good example is: "how is FG performed in Software engineering, for what purposes it is performed, how is it identical to that particular SE research" and so on)

Darkraven

I am a new Amazon customer.
Here is my history purchasing textbooks with Amazon---

book 1 - normal shipping
book 2 - express shipping (at extra cost)

book 2 arrived just a day before book 1, almost a week after shipping.
I logically concludd that, for Amazon, shipping dates are unreliable and fluid.

Therefore, for book 3, I opted for the "free" shipping, understanding it may take
a day or two longer. Apparently, I was quite foolsih. Though I purchased it four
days ago, it hasn't even shipped yet. Only God knows when it wil arrive.

Am I supposed to believe that's acceptable?
Does it really take a week just to get the thing in the mail?

Amazon is looking pretty sad to me right now. Considering the price
of the textbook I bought is only inimally better than the one at my school
bookstore, why should I deal with Amazon?

I think the answer is, I will not deal with Amazon

Kiutondyl

This is book was a real find. A great resource to refer to and reference when doing focus group research.

Vudomuro

The order arrived in a very timely fashion. The book is a good overview of focus group methodology. Thank you.

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