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ePub Responsibility of Advertising in Post-modern Society: A New Age for Old Age (Working Papers in Commerce) download

by Marylyn Carrigan,Isabelle Szmigin

ePub Responsibility of Advertising in Post-modern Society: A New Age for Old Age (Working Papers in Commerce) download
Author:
Marylyn Carrigan,Isabelle Szmigin
ISBN13:
978-0704485167
ISBN:
0704485168
Language:
Publisher:
University of Birmingham (December 1998)
Subcategory:
Social Sciences
ePub file:
1837 kb
Fb2 file:
1895 kb
Other formats:
rtf mobi lit docx
Rating:
4.4
Votes:
465

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Ambivalence about old age is evident in the ways older adults and dating sites are advertised. The age profile of a sample of television commercials compared with Australian census data. In addition, the paper examines the nature of mature role portrayals in advertising.

Marylyn Carrigan, Isabelle Szmigin. Despite a growing population of older people, traditional prejudices against age continue to flourish in society. The media in particular are often guilty of ageism, persistently focusing upon the & market', and advertisers are particular offenders. By ignoring older people, or using them as caricatures, the advertising industry not only violates its ethical responsibilities to this group within the community, but also overlooks the commercial opportunity presented by the new generation o. ONTINUE READING.

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HR professionals' views on work motivation and retention of older workers: a focus group study. Career Development International, Vol. 13, Issue.

However, there is also a growing interest from business ethicists and other scholars in the field of consumer social responsibility (ConSR).

In March 2018, for instance, Dissernet, a network aimed at cleaning up the Russian literature, identified more than 4000 cases of plagiarism and questionable authorship among 150,000 papers in about 1500 journals. And Russian authors frequently republish their own work, says Yury Chekhovich, CEO of Antiplagiat, a plagiarism detection company. Chekhovich believes most instances are due to self-plagiarism.

Old age refers to ages nearing or surpassing the life expectancy of human beings, and is thus the end of the human life cycle. Terms and euphemisms include old people, the elderly (worldwide usage), seniors (American usage), senior citizens (British. Terms and euphemisms include old people, the elderly (worldwide usage), seniors (American usage), senior citizens (British and American usages), older adults (in the social sciences), and the elders (in many cultures-including the cultures of aboriginal people).