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ePub Jackpot! Harrah's Winning Secrets for Customer Loyalty download

by Robert L. Shook

ePub Jackpot! Harrah's Winning Secrets for Customer Loyalty download
Author:
Robert L. Shook
ISBN13:
978-0471263234
ISBN:
0471263230
Language:
Publisher:
Wiley; 1 edition (December 23, 2002)
Category:
Subcategory:
United States
ePub file:
1302 kb
Fb2 file:
1952 kb
Other formats:
lrf lit txt azw
Rating:
4.5
Votes:
860

Business book veteran Shook (coauthor, Longaberger) examines gaming behemoth Harrah's to find ou. How does one casino differentiate itself from another? Harrah's does it by developing customer loyalty instead of theme casinos

Business book veteran Shook (coauthor, Longaberger) examines gaming behemoth Harrah's to find out. Based in "clean" Reno (as opposed to "dirty" Las Vegas), Bill Harrah began in the mid-1930s, combining a risk-friendly outlook with customer-service fanaticism. Indeed, Shook attributes Harrah's success primarily to its founder's ironclad adherence to the golden rule. How does one casino differentiate itself from another? Harrah's does it by developing customer loyalty instead of theme casinos. Shook, a prolific business writer, has detailed the history and business strategy of the Harrah's casino organization, from its 1937 founding to the present.

The inside story of the gaming company that hit the jackpot playing by its. Start by marking Jackpot!: Harrah's Winning Secrets for Customer Loyalty as Want to Read: Want to Read savin. ant to Read.

Since Bill Harrah took over a small card game business in 1937, Harrah's hasĀ .

Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond. This book is the first to examine Harrah's and its leader, a man who dominated an industry and amassed a staggering fortune while refusing to deal with mobsters and corrupt politicians. Robert L. Shook (Columbus, OH) is a seasoned business journalist and the ghostwriter behind several New York Times bestsellers.

Harrah's Winning Secrets for Customer Loyalty. The inside story of the gaming company that hit the jackpot playing by its own rules Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond.

Jackpot: Harrah's Winning Secrets for Customer Loyalty is Shook's study of the gambling organization that owner Bill Harrah founded in the 1930s based on strong customer service. Harrah employed background checks in his hiring, used no house players (shills), and set his operation in Reno, Nevada, rather than in Las Vegas. Harrah died in 1978, but his successors have held to his standards and expanded the chain of casinos into states that have since legalized gambling. The book includes interviews with Harrah's employees, from management to dealers and wait staff.

The inside story of the gaming company that hit the jackpot playing by its own rules Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond. The first gaming company listed on the New York Stock Exchange, Harrah's is a $4 billion-dollar business driven by smart marketing and smarter leadership. This book is the first to examine Harrah's and its leader, a man who dominated an industry and amassed a staggering fortune while refusing to deal with mobsters and corrupt politicians. Though Bill Harrah died in 1978 and the company has since been sold, Harrah's has retained its sense of history and remained an industry leader. Following the company's growth, Shook uncovers rich business lessons about marketing and customer loyalty, increasing market share in fiercely competitive industries, and maintaining a sense of integrity in a cutthroat business world. This is a compelling and intriguing story of a company that gambled and won, and it offers business readers an opportunity to benefit from the hard-won lessons of a paragon of the entertainment industry. Robert L. Shook (Columbus, OH) is a seasoned business journalist and the ghostwriter behind several New York Times bestsellers. He is the founder and former CEO of Shook Associates and the American Executive Life Insurance Company. He is the author or coauthor of thirty-five books, including The IBM Way, Mary Kay on People Management, and Mary Kay's You Can Have It All.
  • The book to win at the casinos.

  • If you are going to spend any time in a casino, you need to know how the games are played. I don't mean the ones on the floor with the flashing lights... you can lose on those, and still come out far ahead!

  • This book tells in an easy, readable fashion the story of Harrah's from the humble beginnings of a small parlor in Reno to the multibillion dollar behemoth it is today. Although the primary focus is on Harrah's, of course, the book covers the growth of the industry in the US overall from the early days, through the mob years in Vegas and the entertainment explosion that happened, to the proliferation of boats, reservation gambling and other gambling alternatives such as the lotteries through many US states.

    This is a great book to read for reminders on the basics of "getting it right" when it comes to customer service, treating employees right, thinking strategically and executing on a vision. It is amazing what Harrah's has done in the area of parlaying customer information into long term, profitable relationships!

    I have read many business books, this is my most favorite in recent months, for sure.

    Read on, and watch out for that river card :)

  • Great book -- the lessons taught are for all service based organizations. Learn how to create customer loyalty and enjoy your business more. Must read!!

  • This book is a riot! I could not put it down. One of the funniest books on gambling I have ever read.(and I've read 100 books on Vegas/Gambling.Go straight to page 43 first- "there is no underworld presence today in Las Vegas"- this author really knows how to write satire.The book is just filled with one funny story after another about how everything now in gambling is on the up & up.Robert Shook is more humerous than that Connecticut Senator whose trying to protect children from the entertainment industry.Another fun thing to do with his book- circle the word "lawyer" and then underline all the Federal & State laws that his book exposes.God Bless America! We should all feel blessed to have a comedy writer like Robert.
    D.Matthew Hayden
    author
    Vegas Stories