By (author) John Desmond, By (author) Marilyn Stone.

By (author) John Desmond, By (author) Marilyn Stone.

Marilyn A. Stone is a Senior Lecturer and Director of the International Management degree at Heriot-Watt University, Edinburgh. John Desmond is Reader in Management at St Andrews University, Scotland. This item: Fundamentals of Marketing.

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Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and . Marilyn A. Stone is a Senior Lecturer and Director of the International Management degree at Heriot-Watt University, Edinburgh

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Economics, Finance, Business & Industry.

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Heriot-Watt University. Heriot-Watt University · School of Mathematical and Computer Sciences.

This book aims to provide a comprehensive introduction to the subject of marketing . While it covers most of the topics found in other texts it also provides a solid theoretical background which can act as a springboard to discuss contemporary issues and controversies within marketing theory and practice. The text has been developed and written by Marilyn Stone, Heriot-Watt University and John Desmond, St Andrews University, ably supported by . Ian) McCall and by Sarah Dougan. Although all the others have discussed at length the text, particular responsibility for the individual chapters has been as follows.

AbeBooks Marilyn A. Stone is a Senior Lecturer and Director of the International Management degree at Heriot-Watt University, Edinburgh

Marilyn A.