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ePub Heriot Watt BA Programme of Management Education Stage 2: Fundamentals of Marketing 1 Text download

by John Desmond,Marilyn Stone

ePub Heriot Watt BA Programme of Management Education Stage 2: Fundamentals of Marketing 1 Text download
Author:
John Desmond,Marilyn Stone
ISBN13:
978-0273645221
ISBN:
0273645226
Publisher:
Financial Times Prentice Hall (July 16, 1999)
Category:
ePub file:
1620 kb
Fb2 file:
1508 kb
Other formats:
mbr azw txt lrf
Rating:
4.4
Votes:
526

By (author) John Desmond, By (author) Marilyn Stone.

By (author) John Desmond, By (author) Marilyn Stone.

Marilyn A. Stone is a Senior Lecturer and Director of the International Management degree at Heriot-Watt University, Edinburgh. John Desmond is Reader in Management at St Andrews University, Scotland. This item: Fundamentals of Marketing.

Goodreads helps you keep track of books you want to read. Start by marking Heriot Watt Ba Programme Of Management Education Stage 2: Investment Analysis And Portfolio Theory Text as Want to Read: Want to Read savin. ant to Read. This book is not yet featured on Listopia.

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and . Marilyn A. Stone is a Senior Lecturer and Director of the International Management degree at Heriot-Watt University, Edinburgh

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Economics, Finance, Business & Industry.

Mass Market rdcoverMass Market rdcover.

Heriot-Watt University. Heriot-Watt University · School of Mathematical and Computer Sciences.

This book aims to provide a comprehensive introduction to the subject of marketing . While it covers most of the topics found in other texts it also provides a solid theoretical background which can act as a springboard to discuss contemporary issues and controversies within marketing theory and practice. The text has been developed and written by Marilyn Stone, Heriot-Watt University and John Desmond, St Andrews University, ably supported by . Ian) McCall and by Sarah Dougan. Although all the others have discussed at length the text, particular responsibility for the individual chapters has been as follows.

AbeBooks Marilyn A. Stone is a Senior Lecturer and Director of the International Management degree at Heriot-Watt University, Edinburgh

Marilyn A.